Accenture – Understanding Sustainable Business Strategies

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Harshith Kumar M
Krishna Prasad K.
Subramanya Bhat

Abstract

Accenture is a worldwide global management, consulting, and expert administrationsServices Company that provides strategy, consulting, digital, technology, and operationsservices. The word “Accenture” is evidently copied or derived from “Accent of the future”.The name speaks its Will to be a worldwide Consulting pioneer and superior worker andfurthermore proposed that the name ought not to be hostile in any nation in which Accentureworks. Accenture Strategy gives business technique, innovation system, and activitiesprocedure services. Accenture Consulting unit provides innovation, business, andadministration services to its customers. Accenture Digital system provides digitalmarketing, analytics, and mobility services to its customers spread all over the world.Accenture Technology focuses on new and innovative technological solutions, and itsimplementations, delivery and research and development, including its technological Labsfor emerging technologies. Accenture Operations centers on service model of servicedelivery system. This includes business process outsourcing, IT services, cloud services,managed operations, security, and infrastructure services. The company also operates a“National Security Services” business. In this case study of Accenture, we tried tounderstand the sustainable business strategies by analyzing the various products of thecompany, analyzing the HR strategy of the company, analyzing the various services of thecompany, analyzing the performance of the company with other companies, and analyzingthe environmental strategy of the company. Finally, the internal abilities of Accenture arediscussed by means of SWOT analysis.

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How to Cite
Harshith Kumar M, Krishna Prasad K., & Subramanya Bhat. (2018). Accenture – Understanding Sustainable Business Strategies. International Journal of Case Studies in Business, IT and Education (IJCSBE), 2(1), 54–63. https://doi.org/10.47992/IJCSBE.2581.6942.0028
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