International Journal of Case Studies in Business, IT and Education (IJCSBE) <p><span lang="EN-IN"><strong>International Journal of Case Studies in Business, IT, and Education (IJCSBE) (ISSN - 2581-6942)</strong> is an international, </span><span lang="EN-IN">not-for-profit, </span><span lang="EN-IN">open-access bi-annual online Refereed journal that accepts research works from scholars, academicians, professors, doctorates, lecturers and corporate in their respective expertise of studies. The aim of IJCSBE is to publish peer reviewed research and review articles. The mission of this journal is to publish original contributions in its field to promote research in various disciplines. IJCSBE aims to bring pure academic research and more practical publications in the area of Business, Information Technology, and Education especially Case studies. </span><span lang="EN-IN">So it covers the full range of research applied to various sciences that meet the future demands. All submitted articles should report original, previously unpublished (experimental or theoretical or Case studies) research and results. All the submissions in the scope of IJCSBE will be peer-reviewed. All submissions are also checked for plagiarism. The length of the manuscript must be between five (5) to twenty (20) journal pages excluding references.</span></p> Srinivas Publication, Mangalore, Karnataka, India-575001 en-US International Journal of Case Studies in Business, IT and Education (IJCSBE) 2581-6942 An Analysis of Indian Pharmaceutical Sector using ABCD Framework <p><strong>Purpose: </strong>The understanding of changing industry dynamics is essential for any business firm that wishes to enter, earn returns and sustain in any given industry. The study/analysis of an industry is essential for various stakeholders. For instance, creditors/investors take decisions concerning investment only after a thorough analysis of the current scenario and prospects of an industry. The ABCD framework is an effective tool of industry analysis for understanding both the positive and negative impact of the industry’s operations and the factors that support or hinder the effective functioning of the industry. The Indian Pharmaceutical Industry, known as the pharmacy of the world, is the leading supplier of generic drugs. It’s contribution in achieving various public health outcomes such as polio eradication, lower treatment costs, to name a few, are immense. The industry has proved its resilience even in the COVID-19 pandemic era.</p> <p><strong>Design/Methodology/Approach: </strong>This paper studies the Indian Pharmaceutical Sector in terms of its Advantages, Benefits, Constraints and Disadvantages. The data for the same is collected through published reports on the Indian Pharmaceutical Sector. Apart from ABCD Framework, other tools of industry analysis such as the Herfindahl-Hirschman index are used in the study.</p> <p><strong>Findings/Result: </strong>The benefits of the pharma industry to the economy as well as to public health outcomes have been many and varied. The industry enjoys many advantages, the main among them being the low cost of manufacturing, which has contributed to its growth. The main disadvantage of the industry is its adverse impact on the ecology. Rigorous regulations are its chief constraints.&nbsp;&nbsp;</p> <p><strong>Originality/Value: </strong>This paper studies the Indian Pharmaceutical industry using the ABCD model, which gives an all-round perspective of the industry.</p> <p><strong>Paper Type: </strong>Research Case Study based on industry analysis.</p> Sanjana S. Shenoy Shailashri V. T. Copyright (c) 2022 2022-01-25 2022-01-25 6 1 1 13 10.47992/IJCSBE.2581.6942.0145 Sole Proprietorship to Private Limited Company - A Journey of Daijiworld Media Private Limited <p><strong>Purpose:</strong> The media industry is crucial in arranging images and discourses that have an impact on society. Many media companies&nbsp;are relying on social media to power their production and distribution processes. To thrive in a highly competitive world, innovation is seen as a critical component in overcoming the pressures of changing social, economic, and technical conditions. The relationship between management and innovation in the media sector is the primary subject of this research. It represents concerns that have an impact on the organizational structures, strategies, media content, and audience perception. Daijiworld Media is a Mangalore-based Indian media company that specializes in news and entertainment. through its website, TV channel, Youtube channel, weekly magazine, audio-visual studio, radio, IT company, and OTT platform. This paper examines the company's evolutionary growth, highlights the company's services and subsidiaries, investigates the company's strengths, weaknesses, challenges, and opportunities, uncovers the company's hiring and training procedures, examines its finance strategy and CSR initiatives, and assesses the impact of COVID on the company.</p> <p><strong>Methodology:</strong> This is an exploratory study based on primary data, and information is gathered&nbsp;by interviewing&nbsp;officials&nbsp;from&nbsp;Daijiworld,&nbsp;the&nbsp;Daijiworld&nbsp;Website, and news articles.</p> <p><strong>Findings:</strong> Daijiworld Media is a Mangalore-based Indian media company that specializes in news and entertainment services through its website, TV channel, Youtube channel, weekly magazine, audio-visual studio, radio, IT company, and over-the-top (OTT) services, Throughout its twenty year history, this organization has researched the media and entertainment field and endeavored to respond to diverse customer expectations, from daijidubai to daijiworld, from daijiworld monthly magazine to audio-visual studio, from tv channel and radio to OTT. This company has studied the media and entertainment field and attempted to cater to various consumer demands during its twenty year history. The news on daijiworld is accurate, verifiable, and timely. It has content in all local languages to reach out to a wider range of audiences. They host different reality shows and help in the exposure of local talents. They constantly strive to come up with innovative concepts and content. Daijiworld Pvt Ltd is constantly striving to improve and adapt to market developments to be competitive.</p> <p><strong>Research limitations/implications: </strong>Complete information or research papers on Daijiworld Pvt Ltd are not available so contacting their multitasking busy officials for more information was little challenging.</p> <p><strong>Originality/value: </strong>This paper focuses on Daijiworld Media Private Ltd a local media and entertainment company.</p> <p><strong>Paper type: </strong>Case Study.</p> Velita Sibon Lobo K. Shivshankar Bhat Copyright (c) 2022 2022-01-25 2022-01-25 6 1 14 25 10.47992/IJCSBE.2581.6942.0146 Impact Assessment of Investment Returns in Indian CPSEs: A Study at Aggregate Level in the Disinvestment Environment <p><strong>Purpose: </strong><em>The CPSEs were established by the administration of Indian Govt. to serve macro-economic objectives of our country. They are viewed as a device for growth of the economy with fairness and social justice. Due to unsatisfactory performance of the CPSEs towards fulfillment of the socio-economic objectives of our country, the Govt. of India started the process of disinvestment from the financial year 1991-92 to ensure optimum utilization of national wealth and to augment return on investment of the CPSEs in India. With this background, the current paper is an effort to measure the change (i.e., impact) in investment returns of the CPSEs in the disinvestment environment during the period 2010-11 to 2019-20.</em></p> <p><strong>Design/Methodology/Approach: </strong><em>Traditional investment ratios are employed for measurement of investment returns of the CPSEs on the basis of secondary data. To capture the impact in investment returns, paired t test is used in the study. Furthermore, the rate of growth related to investment returns are calculated by log linear regression method. Significant difference (if any) in the rate of growth related to different components of aggregate investment returns is measured by Chow statistic.</em></p> <p><strong>Findings/Result: </strong><em>Aggregate financial investments have significantly increased. Though the growth rates of selected performance indicators are observed to be significantly positive in majority of the cases, no significant differences in growth rates of the same are found between the two sub-periods (except shareholders’ equity). Though significant increase in financial investment is observed during the years under study, impact of investment returns in the disinvestment environment is observed to be negative i.e., it indicates that investment returns (particularly ROCE and ROE) of the CPSEs at aggregate level have decreased significantly during the study period.</em></p> <p><strong>Originality/Value<em>: </em></strong><em>In the uninterrupted disinvestment environment, the present study has been conducted to examine the impact of investment returns through ROA, ROCE, and ROE.</em></p> <p><strong>Paper Type: </strong><em>Empirical Research.</em></p> Sudipta Ghosh Aithal P. S. Copyright (c) 2022 2022-01-25 2022-01-25 6 1 26 37 10.47992/IJCSBE.2581.6942.0147 Recent Trends in Neuro marketing – An Exploratory Study <p><strong>Purpose:</strong> <em>The concept of neuro-marketing is explored as an emerging economic approach that originated from human brain research and traditional marketing facts. The core idea of the paper is to understand the concept of Neuromarketing and its influence on customers’ decision-making process.</em></p> <p><strong>Design:</strong> <em>The benefits of various neuromarketing tactics on various market input devices are studied in the paper. From available literature and research studies, the influence of neuromarketing’s various techniques and procedures on verifiable marketing success is been highlighted.</em></p> <p><strong>Findings:</strong> <em>Neuromarketing concept has gain lot of importance in recent years. It has contributed in the various fields of marketing such as framing marketing strategies, selection of brand, consumer behaviour, advertising, ethical concerns and decision-making. The study highlights the importance of neuromarketing principles and concepts for engaging neuroscience in the field of marketing and understanding consumer behaviour which could help in planning new marketing strategies based on neuroscience.</em></p> <p><strong>Originality:</strong> <em>The impact of sensory aspects on a customer’s perception and conscious or subconscious purchasing choice is highlighted in this study. It also addresses the ethical problems that have been raised concerning neuromarketing. In this study, the benefits, limitations, ethical difficulties, and future potential of neuromarketing are discussed.</em></p> <p><strong>Value:</strong> <em>A neuromarketing study will help the companies compete for market leadership, increase customer base and convert them into loyal consumers. It will help to determine what the customer wants, what services he likes, and how to draw the consumer's attention. Marketers can understand customer behaviour, including how it reacts to a company's advertising, brand, and product quality. Neuro-marketing can help a marketer to increase their turnover.</em></p> <p><strong>Type of Paper:</strong> <em>Conceptual Paper.</em></p> Dsouza Prima Frederick Copyright (c) 2022 2022-02-07 2022-02-07 6 1 38 60 10.47992/IJCSBE.2581.6942.0148 Development of Fashionable Products through Online Retailing: A Case Study on Amazon and Flipkart <p><strong>Purpose: </strong><em>The internet has concise the world bringing global community to very close. It helps to communicate information in a cheaper, quicker, and simpler form. At present era, the internet enables fashion businesses to reach out to each and every corner of the world without making significant investments. Fashion companies might have their own website to promote and sell their products or they can also exhibit their products on e-commerce and social networking platforms, drawing a larger number of buyers. Fashion houses can use online media to sell their items all over the world at a low cost. The main purpose of this study is to see the development of fashion products through online retailing. The author mainly considered Amazon and Flipkart for the study.</em></p> <p><strong>Methodology: </strong><em>This qualitative research is based on secondary data. </em><em>Secondary data</em> <em>is gathered from the research papers published in reputable journals, newspapers, articles. Financial information was collected from the annual reports of Amazon and Flipkart and also census reports.</em></p> <p><strong>Findings: </strong><em>The major findings of the study are: Male customer expressed a greater desire to purchase fashionable products, there is a healthy competition between both Amazon and Flipkart, Celebrities are being used by Amazon and Flipkart to promote their fashionable products, Flipkart's Recommendation module and Amazon's Stylist assist users to discover more and more&nbsp;fashion and other products similar to the ones they've looked at. It has one of the greatest conversions and contributes significantly to the company's revenue and units.</em></p> <p><strong>Practical Implication:</strong> <em>This study will be helpful to know the different fashionable products offering by the Amazon and Flipkart companies and marketing channels using by these two companies to market their fashion products. </em></p> <p><strong>Paper Type: </strong><em>Company Case Study</em></p> Madhura K. Niyaz Copyright (c) 2022 2022-02-10 2022-02-10 6 1 61 75 10.47992/IJCSBE.2581.6942.0151 Quantitative ABCD Analysis of Online Food Delivery Services <p><strong>Purpose: </strong><em>The core idea of the study is to understand the development of ABCD framework for analysing Online Food Delivery Services and to identify and evaluate the determinant issues and key attributes affecting the factors such as Advantages, Benefits, Constraints, and Disadvantages from stakeholders’ point of view and to find the major affecting factor in respect to Online Food Delivery Services.</em></p> <p><strong>Design: </strong><em>The study has systematically reviewed the published paper related to the ABCD analysis framework from 2016 to 2021. The study employed quantitative analysis through focus group interaction by allotting appropriate weightage to key attributes to find the major affecting factors and critical constituent elements for Online Food Delivery Services.</em></p> <p><strong>Findings: </strong><em>ABCD analysis framework is the technique used to analyse and evaluate a business model, concept, product, strategy or system. This technique is used by many researchers in different fields for the analysis of their research studies. Quantitative ABCD analysis of Online Food Delivery Services found that Advantages factors affect majorly for the success of the business.&nbsp; The result of ABCD analysis supports the concept/ ideas effectiveness of Online Food Delivery Services.</em></p> <p><strong>Originality: </strong><em>The paper gives insights on the determinant issues, key attributes, major affecting factors and critical constituent component elements as per the ABCD analysis framework for Online Food Delivery Services. </em></p> <p><strong>Type of Paper: </strong><em>Empirical Analysis</em></p> Dsouza Prima Frederick Ganesh Bhat S. Copyright (c) 2022 2022-02-13 2022-02-13 6 1 76 92 10.47992/IJCSBE.2581.6942.0152 Assessment of Knowledge & Awareness among the Professionals Regarding the Concept of Safety by Design <p><strong>Purpose:</strong> <em>Recently safety by design is widely used globally in the design phase of the project itself as a proactive approach to safety management.&nbsp; so the overall objective of this research is to</em> <em>assess the knowledge &amp; awareness among Nepalese professionals regarding the concept of Safety by Design. </em></p> <p><strong>Design/Methodology/Approach:</strong> <em>The study covers a systematic review of a wide range of papers using content analysis followed by a scheduled questionnaire survey. Constructivism philosophy of research was used. Piloting assures the quality of five ranking Likert scale questionnaire before the survey. ANOVA test was used to analyze the response collected. Cronbach’s alpha assures reliability and literature comparison assures validity.</em></p> <p><strong>Findings/Result:</strong> <em>Most of the design professionals have heard of SbD from 2011 to 2020 during the college only as satisfactory to a good understanding. Understanding of the Clients was found to be satisfactory whereas that of Contractors and Engineers in abroad was having good understanding. They rarely get to address the worker's health and safety during the design phase even after realizing high importance. Lack of sufficient guidelines, manuals, online resources, or other materials that facilitate using of the SbD approach was found.</em></p> <p><em>Limited knowledge regarding SbD was considered as the most important factor that restricted the use of SbD in the construction industry. Also, no regulatory provisions and designer's limited experience were the ones to restrict the use of SbD. Regarding the factors contributing to the success of SbD, design professionals agreed that legislative force is the most important factor followed by tools and guidelines related to SbD. Apart from them engaging the SbD experts and support from industry are equally important for the success of SbD. </em></p> <p><strong>Originality/Value:</strong> <em>It is action research. This study helps in motivating and creating awareness among the design professionals working not only in transmission lines but also to study and use the concept of safety by design in their respective fields to eliminate the hazards.</em></p> <p><strong>Paper Type:</strong> <em>Ex-Post Facto Research</em></p> Sunit Prasad Shrestha A. K. Mishra Aithal P. S. Copyright (c) 2022 2022-02-17 2022-02-17 6 1 93 109 10.47992/IJCSBE.2581.6942.0153 Oil and Gas Industries in India- A Case Study <p><strong>Purpose: </strong><em>The petroleum industry is one of the India's core industries, and it has a significant impact on decision-making in the critical sectors of the India’s economy. Oil and Natural Gas Industries occupies the core in the world’s energy market. These enterprises assumes a significant part in each nation's economy and monetary development of India is firmly connected with its energy interest. Investment in this industry is continuously increasing as the energy demand is also continuously increasing in India. T</em><em>his paper </em><em>will discuss and analyze about the Oil and Gas Industries of India related to multiple factors impacting these industries which includes technological trends, innovations, corporate social responsibility, research and development, Covid-19 impact and its related economic impact.</em></p> <p><strong>Design/Methodology/Approach: </strong><em>Oil and Gas Industries are chosen and in depth analysis done by getting data from websites, journal, articles and blogs. Focused on Industry related objects, studied, evaluated and compared various points related to oil and gas industries.</em></p> <p><strong>Findings/Result: </strong><em>Oil and Gas Industries are analyzed by understanding and studying</em><em> the different aspects of these industries. Indian monetary development is additionally affected due to these businesses. Alternatives to Oil and Natural Gas, technological innovations and research and development as recommendations are also discussed and suggested.</em></p> <p><strong>Originality/Value:&nbsp; </strong><em>Oil and Gas Industries data from different sources studied and documented.&nbsp; </em></p> <p><strong>Paper Type: </strong>C<em>ase study analysis.</em></p> Jayameena Desikan A. Jayanthila Devi Copyright (c) 2022 2022-02-20 2022-02-20 6 1 110 125 10.47992/IJCSBE.2581.6942.0154 Implication of Business Strategy in Indian Automobile Industry: A Case of Tata Motors <p><strong>Purpose: </strong><em>Strategic Analysis is a process of business organization which involves studying the business environment and its operations. For the effective decision making and smooth functioning of business organization, the strategic planning is an essential tool. An Indian multinational automobile manufacturing firm founded in 1945 by the Tata group under the name TELCO (Tata Engineering and Locomotive Company). Indian automaker Tata Motors is the biggest in the world. Since Tata Motors was founded, the company has been engaged in many charitable endeavours, including philanthropy. Strategic planning took a major role in the growth and profitability perspectives of this company. Tata Motors' acquisition of Jaguar and Land Rover is a unique example of a corporation making a strategic decision based on its internal strengths and external opportunities in order to succeed in a competitive market. Tata Motors sought to broaden the scope of its offering and the geographic scope of its market. A steady rise in the number of mergers in the Indian business has been observed over the past decade. Recently completed mergers and acquisitions are a good indicator of an industry's level of competitiveness, potentials, and capabilities. This research is undertaken to examine the firm's potential and capabilities by comparing its performance before and after mergers and acquisition. </em></p> <p><strong>Design/Methodology/Approach: </strong><em>When a company expanding its operations in the global level, some factors such as Economic, technological, customer-segment and international competitions will take a major role. The author of this paper has studied the growth of TATA Motors, both domestically and globally, in this study. For the purpose of the study secondary data is collected through various sources such as journals, research articles, newspaper articles and websites of Tata Motors and other ventures.</em></p> <p><strong>Findings/Result</strong>: <em>The study highlights the critics of Tata Motors' acquisition desire factor out that the timing of the deal is affecting the worldwide economy. The call for business and passenger motors declined because of a slowdown with inside the home and international economy. The newly introduced Tata Nexon could be a game changer for the electric car market in the country due to India's large population and rising standard of living. Due to lack of innovation and major competitors in the market Tata Motors needs to be more innovative in its approach.</em></p> <p><strong>Originality/Value: </strong><em>This paper studies the effectiveness of mergers and acquisitions in terms of change in company’s potentiality and capabilities. </em></p> <p><strong>Paper Type: </strong><em>Research Case study based on Company Strategic Analysis.</em></p> Yashavantha G. Nayak Robin M. Shinde Praveena Copyright (c) 2022 2022-02-28 2022-02-28 6 1 126 138 10.47992/IJCSBE.2581.6942.0155 Operation of Design Review in Small Irrigation Projects in Dang Valley of Nepal <p><strong>Purpose:</strong> <em>Farmer Managed Irrigation Systems (FMIS) in Nepal are pioneers because of their traditional practice leading to sustainability and its efficient operating systems for centuries. In the context of the modernization of FMIS, it is important to preserve the traditional sustainable design approach along with its new construction techniques. This research has attempted to reveal the practices of design review.</em></p> <p><strong>Design/Methodology/Approach:</strong> <em>To meet these objectives primary and secondary data were collected in fifteen surface irrigation schemes developed by CIP in Dang Valley. A questionnaire survey and observations were done to collect primary data followed by a collection of Feasibility Assessment Report as secondary data. Descriptive analysis was done using graphs and tables whenever applicable along with supported by a literature review.&nbsp;&nbsp; </em></p> <p><strong>Findings/Result:</strong> <em>The study found that farmers' participation in project selection and the detailed survey was satisfactory. The project cost has always been seen as a burning issue during planning, design, and implementation. 89% of respondents agreed that the budget ceiling in the project affected design. Overall, 72% of respondents opined that the proposed design is not sufficient for implementation which indicates that there is a need for design review, particularly for sustainability and efficient system. The study revealed that the gap between the design and construction phase could be minimized by revising the design and checking its compliance with actual site conditions before its implementation. The practice of design was found to be a very preliminary stage by the client.&nbsp; </em></p> <p><strong>Originality/Value:</strong><em> The design of the project assures the constructability and performance of the project. So, the study signifies the pioneer sector FMIS to be constructed without any design issue through the documented practice of design review.</em> <em>The study has intended to study to minimize the gap between the design and construction phase.</em></p> <p><strong>Paper Type:</strong> <em>Action Research </em></p> Amrit Kumar Dahal A. K. Mishra Aithal P. S. Copyright (c) 2022 2022-03-07 2022-03-07 6 1 139 157 10.47992/IJCSBE.2581.6942.0156 Case Study of Furniture Manufacturing Companies <p><strong>Purpose: </strong><em>This study encompasses four cases pertaining to furniture manufacturing industry in India. Manufacturing is essential for our nation and hence four companies are studied namely: Spacewood Pvt. Ltd, Choice Furntech LLP, Stanley Lifestyles Ltd, and VK Sofa Makers Pvt.Ltd. There are few similarities and associations with all four of these companies. This study also uncovers various aspects of minute details related to furniture pricing, customization, and unique selling proposition via segmentation/segments that they are operating in. The companies that are in study are basically seasoned and very strong fundamentally and operationally.</em></p> <p><strong>Design/Methodology/Approach: </strong><em>Observations and interactions/interviews with employees of all the four companies along with online databases were studied for finding similarities and dissimilarities in certain key variables and bring out the best variables/ practices that could be replicated by others.</em></p> <p><strong>Findings/ Results: </strong><em>This case study reviews the current situation of various customization processes through multiple variables in furniture manufacturing companies in India and the data is collected from interaction with employees, vendors, customers, company websites, scholarly literature, and internet sources for results that could have far reaching implications when compared to others abroad.</em></p> <p><strong>Originality: </strong><em>It is a study to find commonality or similarity[s] among these four companies with reference to VK Sofa makers for any future entrepreneurs to have a sustainable/ implementable business model that can grow rapidly by customization and superior service quality.</em></p> <p><strong>Type of Paper: </strong><em>Case Study based research analysis for knowing similarities among dissimilar companies of a same industry as well as to know the dissimilarities of similar nature companies in a given market space; hence the science and art of running these companies is the basis for this case study.</em></p> Venkatesh S. Amin Anil Kumar Copyright (c) 2022 2022-03-30 2022-03-30 6 1 158 176 10.47992/IJCSBE.2581.6942.0157 Prospects of Joint Venture in Local Road Bridge Construction of Nepal <p><strong>Purpose:</strong> <em>The trend of forming a Joint Venture (JV) to enter into the bidding procedure is high in local road bridge construction (LRBC) in Nepal. As we know that the construction industry is complex, firms are facing a new type of problem in every next project. In such an unpredictable working environment working jointly with different firms is a challenge. So, this study was carried out to analyze the prospects of JV in LRBC in Nepal. </em></p> <p><strong>Design/Methodology/Approach:</strong> <em>The study covers the bridges which are built by DoLIDAR under different projects. Various data collection tools were used for the study. Primary data were collected from a questionnaire survey, sample bridges of DoLIDAR, field observations, and focus group discussions. Secondary data were collected from reports, journals of previous studies, and trends of JV formation in international constructions. Strength Weakness Opportunity and Threat (SWOT) analysis based on a questionnaire survey was also carried out.</em></p> <p><strong>Findings/Result:</strong> <em>It was also found that to fulfill the gap between the documentation and implementation of JV, a policy is required. As the client's intention for provision of JV is the actual requirement of the project, no to change the scope and scale of contractors so, JV must be formed and followed as per the requirement of the project. Joint ventures should make a detailed agreement among themselves clarifying the roles and responsibilities of each partner, usage of the resources, and the implementation of the project. For the proper management of JV, a management committee should be formed which shall manage the working team and resources suitably as per the requirement for the project. The presence of at least one partner from each partner in every meeting should be made mandatory by the client. A separate policy should be formulated focusing on detailed agreement clause, institutional arrangement for better functioning of JV. The database system of active contractors should be maintained by MoPIT which shall be used as a major tool while evaluating as well as awarding contracts.</em></p> <p><strong>Originality/Value:</strong><em> The scope of this study is to identify the practice and prospects of JV's in LRBC. It addresses the understanding of clients and contractors about the JV. The study area covers the bridges built by DoLIDAR funded by GoN, SDC, World Bank (WB), Asian Development Bank (ADB), etc. The study includes local bridges built in DRCN roads covering the Himalayan region, mountain region, and Terai region.</em></p> <p><em>The study outcome is significant for the construction stakeholder to overcome the challenges of JV for taking the benefits of JV. The study is significant for policymakers for formulating policies to reduce the problems of JV.</em></p> <p><strong>Paper Type:</strong> <em>Action Research </em></p> A. K. Mishra Smita Sharma Singh Aithal P. S. Copyright (c) 2022 2022-03-30 2022-03-30 6 1 177 193 10.47992/IJCSBE.2581.6942.0158 Conveyor Belt Speed Control Through CAN BUS in CoppeliaSim using Arduino Mega2560 <p><strong>Purpose: </strong><em>CAN Bus is a robust way to communicate inter-device Communication. Primarily it is used in the vehicle. But now, it is also used in various industrial automation fields. Among different branded robots, they use CAN-bus to control the robot movement. When the new researchers integrate the can bus into their project, they need to spend time running and handling the device through the CAN bus. This research work is basically for those trying to integrate the CAN bus into their project in a short period. Here, we briefly describe the CAN bus protocol first, then go through a practical experiment to better understand it. In our experiment, we feed the Analog value as a speed profile through the CAN bus to the CoppeliaSim virtual environment to see the speed variation of the simulated conveyor belt upon rotating the potentiometer. The complete project code and demo video are available on Github. The interested researcher can download and experiment on it. </em></p> <p><strong>Design/Methodology/Approach</strong>: <em>This research work demonstrates how to exchange data through CAN bus between a virtual and a natural environment. We created a virtual environment using the CoppeliasSim robot simulator. Inside the simulator, we add a conveyor belt. Using c#, we created a bridge application that translates the data between the simulator and the natural environment outside it. We used two Arduino Mega 2560 boards and two MCP2515 based TJA1050 popular CAN driver modules. The CoppeliaSim requests data to the remote master through the bridge application and CAN bus. The remote master reads the analog value and sends it back to the simulator through the local master. CoppeliaSim changes its conveyor belt speed by parsing the data and converting it to the speed value.</em></p> <p><strong>Findings/Result: </strong><em>We can find some concepts and procedures to control the virtual elements from the external world through the CAN bus. We can convert any environmental analog parameter into digital form and display it locally or remotely inside the simulator. We can build the digital twins used to process monitoring in the industrial automation field following this experiment. </em></p> <p><strong>Originality/Value: </strong><em>Most CAN bus-related documents lack a practical approach or an accumulation of workable summaries. We demonstrate the CAN bus differently in this research work. This paper is an entirely practical-oriented demonstration. This is the unique approach to controlling the virtual element from the real world through the CAN bus. The new researcher can get helpful references to integrate the CAN bus into their project.</em></p> <p><strong>Paper Type: </strong><em>Experimental-based Research</em>.</p> Sudip Chakraborty Aithal P. S. Copyright (c) 2022 2022-04-06 2022-04-06 6 1 194 201 10.47992/IJCSBE.2581.6942.0159 Case Study of V. K. Sofa Makers Customization Process <p><strong>Purpose</strong>:<em>&nbsp;Many successful businesses in India were less documented; hence this is an attempt to create a document of a company started by a young entrepreneur in Mangalore with a determination to create jobs for himself and others; documenting is an essential process for others to learn and understand and hence this analysis of VK Sofa makers is an attempt as a case study document for anyone and everyone who wishes to know in-depth about the company process. Similar case studies have been studied on young entrepreneurs, to know various types of entrepreneurs; therefore, it is critical to understand the process followed by departments as a Manu-Retailer organization, from manufacturing to selling, a value chain that generates customer value and a great business. Retail is a competitive business and needs to be managed and modified as per the seasons and customer needs; therefore, the purpose is to know; the depth of this mastery by the team over the years'&nbsp;Manufacturing is a challenge and a, strength in terms of standardization in sofa making; hence can Indian Companies like VK sofa makers export like other nations like Africa, Bangladesh, Sri Lanka, and many more nations. Keep global customer needs in mind as customization; for Global markets where requirements are unique: foldable sofas, metal sofas, garden sofas. Marketing both online and offline, channelizing the marketing and sales effort would be the key; pure leather sofas for business or just pleasure or daily use at home or office made. Hence can, VK Sofa Makers; make sofas'; that can be shaped and be user-friendly, as well as a match; the needs of business travelers who stay in Hotels for business, touring, and just sightseeing. Are the VK sofa products designed ergonomically, and how best can they be further customized along with metal or garden furniture is also being analyzed. Hence the purpose is to study- VK Sofa Makers is in-depth with a comparative study of enterprises; that are similar across the markets.</em></p> <p><strong>Design/Methodology/ Approach</strong>:&nbsp;<em>The approach followed in making this case study was observations of the processes followed, speaking to various employees, vendors, and the owner himself. Open questions were asked to many of them, either directly or indirectly, involved in sofa- the making process.</em></p> <p><strong>Findings/ Results:</strong>&nbsp;<em>It has been seen and learned; that the model is a replicable model by any person who garners and attempts the same kind of effort, results are to be achieved; in the process.</em></p> <p><strong>Originality:</strong>&nbsp;<em>This is a first attempt to study VK Sofa Makers; as a case study; that is not known to the academic world, as well as the world in general. The research scholar; has put- in efforts to make sure the saga of success is- spread; for the greater glory of such business models that could be; replicated in other areas of products or services.</em></p> <p><strong>Paper Type:&nbsp;</strong><em>Case study method of understanding customization process at VK Sofa makers.</em></p> Venkatesh S. Amin Anil Kumar Copyright (c) 2022 2022-04-16 2022-04-16 6 1 202 222 10.47992/IJCSBE.2581.6942.0160 India’s Digital Payment Landscape – An Analysis <p><strong>Purpose: </strong><em>The Indian payments sector is undergoing far reaching changes, with digital payments capturing a sizable slice of the cake in recent years. The changes began from a fully cash economy to a less-paper-currency system. The Reserve Bank of India and its nodal agencies are working hard to make the digital India goal, a reality. Nearly one billion cards and more than two billion Prepaid Payment Instruments (PPI) such as online wallets, mobile applications, e-wallets, and digital payment modalities have pushed India into one of the world’s fastest growing and largest digital payment ecosystem. In fact, an exponential increase in internet infrastructure boosted e-commerce. Unified Payment Interface, popularly known as UPI, is regarded as a revolutionary payment solution in the market for facilitating retail digital payments. The main objective of this paper is to identify innovations in India’s digital payment landscape in a phased manner. While doing so, it also analyses the payment facilitating industry by applying PESTEL model to identify political, economic, technological, environmental and legal factors.</em></p> <p><strong>Design/Methodology/Approach:</strong> <em>This study examines India's digital payment landscape in terms of its gradual progress. Using the PESTEL model, it also analyses external factors that contribute to a less cash economy. Secondary sources were used to gather data for the study, which included reports, circulars, rules, and statements made by the Reserve Bank of India and other relevant organisations.</em></p> <p><strong>Findings/Results: </strong><em>According to the study, India's digital payment segment has seen tremendous success since the implementation of UPI by the National Payment Corporation of India (NPCI) in 2016. The government's Direct Benefit Transfer (DBT) programme enabled the country to achieve financial inclusion of all citizens having access to banking services. Government legislation, regulator intent, social behaviour, increased smartphone usage, lower internet costs, and others significantly impacted the growth of the digital payment industry by ensuring secure, faster, cost-effective, and secure payment solutions.</em></p> <p><strong>Originality/Value: </strong><em>This study examines the digital payment industry in India using the PESTEL methodology, which allows us to see the industry from all sides.</em></p> <p><strong>Paper Type: </strong><em>Industry Analysis-based Research Case Study.</em></p> Mahesh A. Ganesh Bhat S. Copyright (c) 2022 2022-04-19 2022-04-19 6 1 223 236 10.47992/IJCSBE.2581.6942.0161 Seven Pillars of Inclusive Ecosystem -Transforming Healthcare Special reference to MSME & SME sectors <p><strong>Purpose:</strong> <em>The present paper analyzes the inclusive approach of the MSMEs (Micro, Small and Medium Enterprises) and the Seven pillars that play a significant role in promoting Indian health care to achieve Sustainable Development goals. The MSMEs &amp; SME focuses on designing and manufacturing a wide range of medical products or devices, innovative drugs, COVID-19 related products act as a catalyst to bring a social-economic transformation of rural and urban by delivering a new wave ecosystem and also by the new generation entrepreneurship. MSME contributes one-third to India’s GDP and is the crater of opportunities, employment and contributes to women empowerment. Digital India promotes&nbsp; ICT-Artificial Intelligence, Internet of Things, Blockchain technology, Make in India in manufacturing indigenization health care innovation to withstand global competition in healthcare products to meet requirements of the society and global demand through the&nbsp; Government Schemes and policies with Partnership and Collaboration Model with support of Unicorn startup to bring the private sector and NGO in providing affordable healthcare infrastructure facilities under&nbsp; National Health Policy, Ayushman Bharat PM-JAY, Budget and </em><em>Niti Aayog</em><em> has proved more funds and promoting the health care. The medical device industry contributes very significantly to the top 20 markets for medical devices. MSME contributes 6.11% of the manufacturing GDP, 24.63% of the GDP service activity, and 45% of overall export. The medical technology through Digital India is projected to reach US $50 billion by 2025 band ranked 10<sup>th</sup> in the Medical Tourism Index (MIT) for 2020-21. Out of 46 destinations, the healthcare market in India is expected to reach US $ 372billion by 2022 and India is among the top 12 destinations for biotechnology and 100% FDI allowed under the automatic route and the largest provider of generic drugs.&nbsp; </em></p> <p><strong>Design/methodology/approaches:</strong><em> The study is based on secondary data gathered from diverse sources such as articles published in Journals, government and other web site, newspapers, etc. </em></p> <p><strong>Findings and results:</strong> <em>Indian economy will contribute to the GDP of the country. Public health is the major factor that we need to take care of then only there will be a possibility of progress in the country. </em></p> <p><strong>Originality/value</strong>:<em> This study analyzes the seven pillars of healthcare that can be transferred to the healthcare industry and society. The seven pillars are “Economic Growth, Innovation, Digital Technology, Government Scheme and Budget,</em><em> SME &amp; Unicorn</em><em> Entrepreneur,</em><em> healthcare infrastructure</em><em> and Partnerships and collaboration” are they provide strength to healthcare. The public health care infrastructure in both rural and urban areas is not up to the mark expect private health care. We suggest that more focus on providing primary healthcare with more staff for the large population and more tax rebates on health expenditure and health care schemes to be provided to all sections of the society.</em></p> <p><strong>Type of Paper: </strong>Research Analysis.</p> Mahesh K. M. Aithal P. S. Sharma K. R. S. Copyright (c) 2022 2022-04-20 2022-04-20 6 1 237 255 10.47992/IJCSBE.2581.6942.0162 A Case Study on the Impacts of the Pradhan Mantri Mudra Yojana on the Banking Sector in India <p><strong>Purpose: </strong><em>Micro, Small and Medium Enterprise (MSME) are the backbone of the Indian economy. MSME provide job opportunities and contributing to national GDP, among other things. In this paper, we examine the performance of the Micro Unit Development and Refinance Agency (MUDRA) established by the Government of India (GOI) to provide financial support to MSME, as well as the MUDRA loan strengths, weaknesses, opportunities and challenges (SWOC).</em></p> <p><strong>Objectives: </strong><em>To examine the effectiveness of MUDRA from the point of view of the Government of India to promote the micro-enterprises.</em></p> <p><strong>Methodology: </strong><em>MUDRA Yojana's information was mainly acquired from the MUDRA Yojana's yearly reports and its website. It was also obtained from several journals, magazines, and quarterly publications, among other sources.</em></p> <p><strong>Result:</strong> <em>According to the observation MUDRA scheme introduced by GOI, it contributed to MSME growth and supported a woman entrepreneur in India. </em></p> <p><strong>Originality/value: </strong><em>This study determined the MUDRA scheme performance in different financial years (FY) and will help us learn about the MUDRA scheme's impact in terms of growth of industries startups and increase the output of MSME.</em></p> <p><strong>Paper type: </strong><em>Research Case Study.</em></p> Shashank B. S. Sureshramana Mayya Copyright (c) 2022 2022-04-25 2022-04-25 6 1 256 267 10.47992/IJCSBE.2581.6942.0163 An Overview of Facebook’s Journey to Meta - A Case Study <p><strong>Purpose</strong>: <em>Facebook has far more than 2.91 billion users worldwide, as of October 2021 by following its commitment to “Give people the power to build community and bring the world closer together”. Machine learning as well as applied Machine learning helps people to get new contents and related stories. Machine learning (ML) is a technique for recognizing and drawing conclusions from data connections. Speech recognition systems can caption videos on Facebook using machine learning, making them more accessible. The Facebook research team is working with Machine learning technology to give its users the best services. Here an analysis has been done on the history of Facebook, major acquisition of Facebook, applications of AI in Facebook and Financial plans and challenges. The entire Facebook company will now be known as Meta. The Facebook app, on the other hand, will keep its name, and other apps will not be affected. Facebook is now known as 'Meta' because of its new focus which means 'after' or 'beyond' in Greek. However, Instagram, Facebook, WhatsApp, and Messenger are now all part of the 'Meta' company, much like Google's products are all part of the Alphabet company. Artificial intelligence, AI is really essential to Facebook. </em></p> <p><strong>Approach:</strong><em> For this analysis, a sophisticated survey strategy based on secondary data was applied.</em></p> <p><strong>Findings:</strong> <em>Based on the findings, it is clear that to provide high-quality service, Facebook uses leading edge artificial intelligence/machine learning technologies.</em></p> <p><strong>Originality:</strong> <em>To identify the methodologies employed in the organization's services, a study is conducted based on the existing resources.</em></p> <p><strong>Paper Type: </strong><em>Descriptive Case Study Research</em></p> Laiby Thomas Subramanya Bhat Copyright (c) 2022 2022-04-25 2022-04-25 6 1 268 287 10.47992/IJCSBE.2581.6942.0164 A Comprehensive Overview of Telegram Services - A Case Study <p><strong>Background/Purpose: </strong><em>Telegram is an internationally available, free, instant messaging service. Over the years, Telegram has established itself as a trailblazer and innovative choice in the domain of instant messaging services. Telegram supports a wide range of devices and is available for iOS, Android, macOS, Windows as well as Linux. Telegram’s cross-platform support is one of the reasons why it has achieved over a billion downloads and 500 million monthly active users. This paper investigates the features of the Telegram app, services offered, its corporate background and financial information related to the Telegram as an organization. The authors have also presented a SWOT analysis on Telegram, along with their observations and recommendations for improving Telegram’s services.</em></p> <p><strong>Objective: </strong><em>To examine the features and services of Telegram in depth and look at the aspect that contributed to its success.</em></p> <p><strong>Design/Methodology/Approach</strong>: <em>Undertaking a case study by collecting data from secondary sources and presenting a comprehensive SWOT analysis on the subject of study.</em></p> <p><strong>Findings/Result: </strong><em>Telegram's ultimate aim, according to research conducted through numerous resources and analysis of facts and figures, is not to earn money, and it provides a plethora of security features that have made it popular in recent years.</em></p> <p><strong>Originality/Value: </strong><em>A study based on existing literature and online resources to create a comprehensive overview of the subject of study.</em></p> <p><strong>Paper Type: </strong><em>Case study analysis.</em></p> Laiby Thomas Subramanya Bhat Copyright (c) 2022 2022-05-04 2022-05-04 6 1 288 301 10.47992/IJCSBE.2581.6942.0165 A Review on Access to Agriculture Finance by Farmers and its Impact on their Income <p><strong>Purpose: </strong><em>Agricultural financing is a critical component of all agricultural development operations aimed at improving the productivity. Farmers must have access to sufficient and timely financing for irrigation, farm mechanisation, and land expansion. The main goal of the study is to </em><em>identify and explore the factors affecting agriculture finance, understand the challenges faced by the farmers, to compare the growth of farmer’s income before and after availing finance support and the strategies required to improve the agriculture credit to farmers.</em></p> <p><strong>Design/Methodology/Approach: </strong><em>The study is based on secondary data gathered from several publications, websites, and other pertinent substance from NABARD and RBI annual reports.</em></p> <p><strong>Findings: </strong><em>The study revealed that smallholder systems, policies, and investments are meant to improve infrastructure, boosting efficiency to expand and finance services, and increasing labour availability or automation; formal financial outlets have improved in region regions; financial institution violations are regulated by regulatory frameworks, such as charging exorbitantly high interest rates or taking excessive risks with people’s savings or investors’ assets; and financial institution violations are controlled by regulatory frameworks, such as charging exorbitantly high interest rates or taking unnecessary.</em></p> <p><strong>Originality/Value: </strong><em>This study is infrequent in that it endeavours to trace the access of agricultural finance by farmers, as well as its impression on farmer’s income level varying to numerous agricultural strategies that have been enacted as a result of agricultural finance.</em></p> <p><strong>Paper type: </strong><em>Review Paper</em></p> Ujwala Kambali Niyaz Panakaje Copyright (c) 2022 2022-05-04 2022-05-04 6 1 302 327 10.47992/IJCSBE.2581.6942.0166 Procedures for Digital Forensics and Incident Response on Including Data Integrity Constraints on Solid-State Drives (SSD) - A Literature Review <p><strong>Background/Purpose:</strong> <em>To get evidence from suspect computers running on Windows Operating System, law enforcement agencies and corporations follow many standard procedures relevant to Digital Forensics and Incident Response processes. The primary contrast between forensics and incident response is that forensics is evidence-driven and is often more closely connected with criminal activity, while incident response is more focused on discovering, containing, and recovering from breach of security incidents. A guideline is often intended to simplify certain procedures in accordance with a predefined routine or good practice. As data storage technology progresses from hard disc drives (HDDs) to solid-state drives (SSDs), it has become more difficult for Digital Forensics Analysts to perform evidence acquisition tasks from suspicious systems due to file integrity issues. Existing forensic principles and methods were created mostly on the basis of hard disc drive technology. This literature survey analyses several guidelines to identify gaps in SSD Forensic challenges and makes recommendations for improvement. </em></p> <p><strong>Objective:</strong> <em>To survey leading Digital Forensics and Incident Response guidelines on how SSD forensic acquisition procedures are outlined and to find the gaps and suggest enhancements that might be made.</em></p> <p><strong>Design/Methodology/Approach:</strong><em> Data from academic papers, web articles, and other sources is analysed and presented using ABCD analysis.</em></p> <p><strong>Findings/Results:</strong> <em>Cyber Security Framework is a vital aspect of an organisations strategy to safeguard its IT assets from cyber assaults and other form of damages. Most organisation use NIST framework since it is being generally acknowledged. However, owing to quick improvement in new technologies CSF’s need to be kept up to date in order to confront emerging cyber security threats. After verifying the policy framework of NIST 800-61, it was determined that the SSD forensic gathering approach which raises problems about data integrity has not been addressed.</em></p> <p><strong>Originality/Value:</strong><em> A study comparing and contrasting different CSFs in the field of Digital Forensics and Incident Response with the most recent emerging technologies will draw more attention to this area from a wider range of stakeholders, allowing the policy framework to keep pace with the most recent emerging technologies in the same time frame.</em></p> <p><strong>Paper Type:</strong> <em>Literature Review Paper.</em></p> Abdul Shareef Pallivalappil Jagadeesha S. N. Copyright (c) 2022 2022-05-04 2022-05-04 6 1 328 350 10.47992/IJCSBE.2581.6942.0167 Social Media as a Promotional Tool in the Fashion Industry: A Case Study on Meta Platforms Inc. <p><strong>Purpose: </strong><em>With the tremendous growth of the online platform, several individuals now use social media to run their businesses, which is one of the most powerful platforms on the internet. Social media has become a trend for society as people spend more time online. Platforms such as the Meta platform are both cost-effective and profitable, allowing firms to access a larger audience. Then, people can voice their thoughts, form interest-based groups, curate material, post photographs and videos, and participate in group discussions</em>. <em>There are a variety of strategies for businesses to advertise their products and attract more customers, including supporting people who are interested in fashion and can influence their following, referred to as Fashion Influencers. The main purpose of this study is to see the marketing strategies adopted by the company as well as the suitability of different types of influencers of the company to the business as a promotional tool.</em></p> <p><strong>Methodology: </strong><em>This study mainly relies on secondary data. As introductory resources, magazine papers, journals and published books were used to obtain the necessary material for the study.</em></p> <p><strong>Findings: </strong><em>The study's key results are as follows: The firm launched the metaverse, which allows people (both influencers and users) to select their style via virtual meetings. Fashion brands and companies have also leveraged online platforms (meta platforms), digital models, and collaborations with video gaming platforms to create their own virtual collections for millions of players worldwide.</em></p> <p><strong>Practical Implications: </strong><em>This study will assist various firms in understanding the numerous marketing tactics available to them, as well as how and when to employ social media influencers in their operations.</em></p> <p><strong>Paper type: </strong><em>Company case study</em></p> Madhura K. Niyaz Panakaje Copyright (c) 2022 2022-05-12 2022-05-12 6 1 351 365 10.47992/IJCSBE.2581.6942.0168 Application of Safety by Design for the Hazards Identified at the site of Burtibang Paudi-Amarai Tamghas Sandhikharka Gorusinghe 132 kV Transmission Line Project, Nepal <p><strong>Purpose:</strong><em> Construction of Transmission lines is complicated and hazardous as they are mostly located in difficult hilly terrain. The study is aimed to identify the hazards during the construction and determine how the approach of Safety by Design can be used to eliminate/control such hazards in the project under implementation at</em> <em>the site of Burtibang Paudi-Amarai Tamghas Sandhikharka Gorusinghe 132 kV Transmission Line Project, Nepal. </em></p> <p><strong>Design/Methodology/Approach:</strong> <em>The Safety by design guidelines, regulations, and manual were consistently referred and Observation with Checklist, KII (Key Informant Interview), Likert scale- based Questionnaire survey were conducted to apply safety by design followed by Chi-square test, Kendall rank correlation coefficient analysis. Cronbach’s alpha assures reliability and literature comparison assures validity.</em></p> <p><strong>Findings/Result: </strong><em>Erection, Stringing &amp; Excavation were found as most risky activities followed by Lifting &amp; transportation and Concreting. These activities constituted of various hazards. Mechanical hazard was found to be the most prevailing hazard of all followed by Physical, Physiological, Psychological, Biological and Chemical hazard. Working location (top of tower), Slippery surface &amp; Hand tools were the major mechanical hazards whereas Heat &amp; humidity was the major physical hazards. Also Working posture/Bad ergonomics and Carrying overload were the major physiological hazards whereas working pressure/deadlines/target, Wages &amp; leave and food &amp; accommodation were the major psychological hazard. Similarly Mosquito &amp; Snake bites were found to be the major biological hazards whereas Silica, Sand &amp; Cement dust were the chemical hazards in the site. Despite most of the Clients and Contractors have responded that they have heard about SbD, it was found that SbD was not implemented in the site.&nbsp; Most of these hazards can be prevented by adopting the SbD approach in early design phase</em><em>.</em></p> <p><strong>Originality/Value:</strong> <em>It is action research. This study helps to identify the possible hazards in transmission line construction and use the concept of SbD approach to eliminate or control (if not possible) those hazards. </em></p> <p><strong>Paper Type:</strong> <em>Ex-Post Facto Research</em></p> A. K. Mishra Sunit Prasad Shrestha P. S. Aithal Copyright (c) 2022 2022-05-12 2022-05-12 6 1 366 386 10.47992/IJCSBE.2581.6942.0169 Performance Evaluation of Dabur India Ltd through Profitability Ratio Analysis: A Case Study <p><strong>Purpose: </strong><em>Ayurveda which is one of the oldest healing sciences is considered a holistic healing system. In Sanskrit, the word ‘Ayurveda’ means ‘The Science of Life.’ The knowledge of Ayurveda originated in India over a period of more than 5000 years. It is also called as “mother of all the healing.” It is based on the belief that the wellness of a human body depends on a proper balance between three aspects like mind, body, and spirit. Several drugs and health products have been produced since ancient times. The present study is focused on</em><em> assessing the performance of Dabur India Company through the profitability ratio, identifying the variations in various profitability components, and understanding the CSR activities initiated by Dabur India Ltd and how the CSR activities will help the organisation to increase the sales which will help to increase the profit.</em></p> <p><strong>Methodology: </strong><em>This qualitative research paper is based on secondary data which is obtained from the research papers published in various journals, newspapers, articles, annual reports of the company, and articles related to this study. </em></p> <p><strong>Findings: </strong><em>Nowadays people have changed their mindset while purchasing the products especially while purchasing intake items. They prefer ayurvedic products instead of chemical products. Even the herbal product manufacturing companies are performing well in terms of revenue. They are becoming famous through their good performance in terms of increased sales, and satisfied customers. It is also found that the consumers are flexible. They are not sticking to one brand. Fewer side effects, the permanent curing nature of the herbal products made the consumers buy more and more herbal products.</em></p> <p><strong>Originality: </strong><em>The significance of the profitability ratio, changes in profitability components, profitability ratio analysis, CSR initiatives, and Dabur Company's ABCD listing are all covered here.</em></p> <p><strong>Value: </strong><em>This study will help to evaluate the performance of the herbal products of Dabur India Ltd in terms of revenue, EPS, Return on Equity, Return on Total Assets, etc. This study will also provide information about how much the company is concerned about the public through their CSR activities</em>.</p> <p><strong>Paper Type: </strong><em>Case Study of the Company.</em></p> Bharathi Suresh Ramana Mayya Copyright (c) 2022 2022-05-16 2022-05-16 6 1 387 400 10.47992/IJCSBE.2581.6942.0170 Preventing Stress, Improving Productivity: A Case Study on Stress Management Policies of TCS and Infosys <p><strong><em>Purpose:</em></strong><em> Stress is the body’s physical or mental reaction to adversity. It has become more prevalent because of dynamic social factors and changing lifestyle demands. Physical, mental, and behavioural changes occur as physiological responses to an external condition. Stress is a part of everyone’s life, and IT professionals are no exception. Individuals working in the information technology field are under more stress because they are target-driven and expected to deliver results. As technology and new-age facilities become more widely available, this pressure will increase. As a result, the industry has confronted the issue rather than avoided it. It is a positive sign because it could add significant value to the industry. This paper has attempted to study the stress management strategies adopted by TCS and Infosys.</em></p> <p><strong>Methodology:</strong> <em>To meet the objective of the paper, secondary sources of data which included books, journals, articles, Google Scholar, newspapers and websites are used.</em></p> <p><strong>Findings:</strong> <em>According to the findings, Infosys and TCS have well-designed coping strategies at the organisational level. Strong management strategies are also likely to reduce unhealthy stress in both TCS and Infosys by increasing employee autonomy, training, working environment, time frames, career development, and support networks.</em></p> <p><strong>Originality/Value: </strong><em>This paper attempts to study the best practices adopted by TCS and Infosys' in stress management using secondary data.</em> <em>This research will enable the management of both TCS and Infosys to redesign their policies and strategies to reduce the existing&nbsp;&nbsp;&nbsp; high employee attrition and encourage productivity improvement in the organization.</em> <em>Also, the study will enable the readers, researchers and practitioners (HR Managers) to have a professional approach in addressing the critical issue of employee attrition focusing on stress management.</em></p> <p><strong>Paper Type:</strong><em> Case Study</em>.</p> Elvira Monteiro James Joseph Copyright (c) 2022 2022-05-18 2022-05-18 6 1 401 413 10.47992/IJCSBE.2581.6942.0171 A Mixture of MLPNN/HMM to Demonstrate the Procedure for Online Hindi Writing Recognition <p><strong>Purpose:</strong> <em>This presented work demonstrates a mixture of the MLPNN/HMM model for operational Hindi writing recognition. The planned structure is proposed on behalf of HMMs and various-Layer Perceptron Neural Linkages. Signal of input is generated toward uninterrupted knocks named segments constructed proceeding of the Elliptical approach through scrutinizing the extremisms arguments of the rounded rapidity outline. The linkage of neural accomplished through subdivision near relative evidence stays castoff near-abstract course atmosphere prospects. Proposed outcomes of that system remain translated through HMMs towards run after attractiveness of equal credit. Now appraisals are scheduled to DBMs Hindi database which proficient 97.8% attractiveness appreciation exactness that signifies statistically significantly imperative trendy evaluation through attractiveness appreciation exactitudes attained after advanced online Hindi systems.</em></p> <p><strong>Design/Methodology/Approach: </strong><em>Developing a mixture of the MLPNN/HMM model for operational Hindi writing recognition.</em></p> <p><strong>Findings/Result: </strong><em>Based on the proposed model that system remains translated through HMMs towards run after attractiveness of equal credit. Now appraisals are scheduled to DBMs Hindi database which proficient 97.8% attractiveness appreciation exactness that signifies statistically significantly imperative trendy evaluation through attractiveness appreciation exactitudes attained after advanced online Hindi systems. </em></p> <p><strong>Originality/Value: </strong><em>A new conceptual mixture of the MLPNN/HMM model has been proposed for operations of Hindi writing recognition techniques based on Perceptron Neural Linkages.</em></p> <p><strong>Paper Type: </strong><em>Conceptual Research.</em></p> Vinita Patil Aithal P. S. Copyright (c) 2022 2022-05-27 2022-05-27 6 1 414 425 10.47992/IJCSBE.2581.6942.0172 Employee Cognizance of Corporate Social Responsibility Activities in Public Sector Manufacturing Companies- A Review <p><strong>Purpose: </strong><em>The concept of a company having societal and stakeholder duties is widely acknowledged, and its acceptance has exploded in the latest days. The goal of this study is to look into how to work attachment affects the relationship between employee perceptions of socially responsible acts and managerial commitment.</em></p> <p><strong>Methodology: </strong><em>This research article utilizes secondary data from research,&nbsp;journal papers, and scholarly research articles on the research subject area. This study focused on the domains which are influenced by the corporate sector's efforts in ethical business practices. The goal is to learn what employees think about their organization’s corporate social sustainability initiatives.</em></p> <p><strong>Findings<em>: </em></strong><em>CSR has a significant influence on employee work engagement, according to the study's findings, corporate so8cial responsibility has the ability to enhance employee attitudes and behaviors while also helping businesses succeed, making it a win scenario. As a result, firms should prioritize CSR programs in order to benefit their workforce. Furthermore, four elements of CSR must be considered equally: economic, legal, ethical, and discretionary duties. Each dimension has an unavoidable ramification. The findings reveal that philanthropic responsibility has an impact on work attitudes, job satisfaction, and organizational commitment, even when it is not directly tied to employees, and that these elements operate as crucial mediators between CSR perception and employee behaviors. As a result, when engaging in CSR activities, corporations should consider employee participation levels. The purpose of this study is to establish a paradigm for better understanding the effect&nbsp;of corporate social responsibility (CSR) on workers’&nbsp;attitudes and behaviors at job.</em></p> <p><strong>Practical implications: </strong><em>According to the findings, companies that engage in corporate sustainability initiatives have a useful impact on employees’ attitudes toward the company, resulting in higher levels of organizational belonging and job satisfaction, which is likely to boost productivity.</em></p> <p><strong>Originality/ Value: </strong><em>The research will help companies structure their CSR activities so that they have a balanced impact across multiple locations, as well as assess employee attitudes toward CSR processes.</em></p> <p><strong>Paper Type: </strong>Review paper</p> Bindhu D. Niyaz Copyright (c) 2022 2022-05-30 2022-05-30 6 1 426 450 10.47992/IJCSBE.2581.6942.0173 A Study on Optimization and Allocation of Requirements during the Software Development Life Cycle in Digital Align Private Limited <p><strong>Background/Purpose: </strong><em>In order to face the challenge of optimization and allocation of necessary requirements to complete a project with in the allocated time period, the project manager must be efficient in applying different technical skills and managerial strategies to the project management process. In order to develop a software and RPA product, a company schedules different process as per the specified order and unique requirements. As the history of project management reminds that most of the industries started to implement this concept by observing the success of mega engineering projects because of the effective utilization of project management concept.</em></p> <p><strong>Objective: </strong><em>This work is carried to understand the concepts of project management in software firms. To investigate the implementation and importance of these concepts and to know the role of project manager in managing the process in software development.</em></p> <p><strong>Design/Methodology/Approach: </strong><em>Digital Align Private Limited, Mangalore, provides excellent and state-of-the-art customized software and hardware solutions as per the necessities of customers. In order to manage the project activities CEO, CFO and CTO all together acts as project manager. The software development project management process starts by identifying needs and recommending solutions, which can be delivered to value its stakeholders. At the second phase the actual development will begin and the developed software will be tested according to customer requirements.</em></p> <p><strong>Findings/Results<em>: </em></strong><em>Budgeting, cost management, finance planning etc., represented by CPM and PERT charts by using Microsoft Project and Atlassian JIRA project management software. The project resources, which are used to manage the project and allocation of technical staff are represented by histogram. With the help of Gantt Chart software development project schedule of 5 month are shown.</em></p> <p><strong>Conclusion: </strong><em>To manage Digital Align business in an effective and gainful manner, the company managed overall internal and external risks of the project. By using the project management software, the company condensed the project manager’s efforts and human errors to manage multiple projects.</em></p> <p><strong>Paper Type: </strong><em>Case study-based Research Analysis</em></p> Nethravathi P. S. Vaikunta Pai T. Shwetha Bhat Aithal P. S. Copyright (c) 2022 2022-06-15 2022-06-15 6 1 451 469 10.47992/IJCSBE.2581.6942.0174 Customer Perception towards Online Food Delivery Services- Development of Conceptual Model <p><strong>Purpose: </strong><em>The central idea of the paper is to study the influencing factors that shape the customer perception of online food delivery services and develop a conceptual model based on established customer theories and systematic literature review.</em></p> <p><strong>Design: </strong><em>Secondary data is collected from books and journal papers using search engines such as Google Scholar, Research gate, SSRN, Base, Semantics and Inflibnet. Postulates and affecting factors to customer perception are proposed using the focus group interaction method.</em></p> <p><strong>Findings: </strong>&nbsp;<em>The study identified several determinants for customer usage of online food delivery services such as perceived benefits, prior experience, subjective norms and system quality which are proposed to influence the attitude and perception of the customers.</em></p> <p><strong>Originality: </strong><em>This paper highlights the various affecting factors influencing the customers’ preference to use online food delivery services.</em></p> <p><strong>Paper Type: </strong><em>Review of literature for the development of conceptual model.</em></p> Dsouza Prima Frederick Ganesh Bhat S. Copyright (c) 2022 2022-06-16 2022-06-16 6 1 470 505 10.47992/IJCSBE.2581.6942.0175 A Decentralised Research Article Publishing and Archiving System <p><strong>Background/Purpose: </strong><em>Research papers provide the path for the expansion of knowledge, allowing for the emergence of new information and the avoidance of duplication of previous research effort. Researchers use their paper to convey their findings to the rest of the world. However, owing to problems such as processing fees from journals, an inefficient review procedure, a lengthy processing time, and the closure of journals, the research community has encountered a major hurdle. In order to overcome this issue, we propose in this study a system known as the Open Platform for Research Article Sharing (OPRAS), which would allow the author to publish his or her paper utilizing a peer-to-peer (P2P) architecture.</em></p> <p><strong>Objective: </strong><em>To get an understanding of the research article publication process and the issues it faces, in order to propose OPRAS, a new system that will employ a peer-to-peer architecture to share research articles.</em></p> <p><strong>Design/Methodology/Approach: </strong><em>Data from websites, research papers, and other sources are collected, analysed and presented using ABCD analysis.</em></p> <p><strong>Findings/Results: </strong><em>With the help of research articles that are published in journals, researchers can tell the world about their work. But authors can't publish their findings because of different problems, which makes it hard for society to learn new things. In this paper, a method for a new system called Open Platform for Research Article Sharing (OPRAS) utilizing the P2P architecture was put forward after looking at the different steps and problems that come up when publishing an article.</em></p> <p><strong>Originality/Value: </strong><em>A new system has been presented based on the relevance of research articles and an understanding of the problems in publishing research papers, which will attract the attention of the research community and lead to additional improvements in the proposed technique.</em></p> <p><strong>Paper Type: </strong><em>Research Paper.</em></p> Abdul Shareef Pallivalappil Jagadeesha S. N. Copyright (c) 2022 2022-06-23 2022-06-23 6 1 506 520 10.47992/IJCSBE.2581.6942.0176 Design and Development of Efficient Model to Predict Neurodegenerative Disorders Using Advanced LSTM: A Review of Literature <p><strong>Purpose</strong><strong>: </strong><em>A continuous Nervous system illness that influences development is known as neurodegenerative sickness. Side effects show up continuously, and may start with a scarcely distinguishable quake in just a single hand. Quakes are normal, but they are frequently joined by firmness or eased back versatility. The emphasis is on Parkinson's infection specifically (PD). The signs and results of Parkinson's contamination shift starting with one individual then onto the next. Early reprimand markers could be subtle and go unnoticed. Regardless, when aftereffects start to influence the different sides of your body, secondary effects normally jump on single side of your body and decay on that side. Parkinson's illness is brought about by the demise of nerve cells in the substantia nigra, a portion of the cerebrum. The exactness of a few fake brain network approaches, for example, Convolutional Neural Network, Recurrent Neural Network, Long-Short term Memory network have been concentrated on to analyze Parkinson's illnesses. This record inspects a synopsis of a portion of the examination and concentrates on that have been directed in the field of clinical diagnostics. In light of the audit, research holes are featured, as well as examination needs for future review.</em></p> <p><strong>Approach</strong><strong>: </strong><em>A thorough study on the algorithms used in analysis of handwritten and vocal to distinguish and anticipate Parkinson's illness.</em></p> <p><strong>Findings</strong><strong>:</strong> <em>The review showed that the majority of the AI and deep learning strategy can order neurodegenerative illness in view of vocal, transcribed and walk investigation in light of the clinical datasets. The new crossover philosophy proposed will be more exact as the model will actually want to foresee and distinguish neurodegenerative sickness in view of eye development.</em></p> <p><strong>Originality</strong><strong>:</strong> <em>The sort of information expected for forecast and discovery framework are considered and the design and portrayal outline of a proposed model are incorporated.</em></p> <p><strong>Paper Type: </strong><em>Literature Review<strong>.</strong></em></p> Vijay Raj B. V. A. Jayanthila Devi Copyright (c) 2022 2022-06-23 2022-06-23 6 1 521 549 10.47992/IJCSBE.2581.6942.0177 Management Students’ Perception of Industrial Internship Programme at Srinivas University, Mangaluru, Karnataka <p><strong>Purpose: </strong><em>The central idea of the study is to identify and examine the affecting factors towards management students’ perception of Industrial Internship programme at Srinivas University, Mangaluru, India for the academic year 2021-22.</em></p> <p><strong>Design: </strong><em>Secondary data is collected by referring journal papers and books. The study includes ABCD factor analysis framework. Primary data was collected from selected 219 management students’ groups. The data was run through Jamovi software for descriptive analysis and SMART PLS 3.0 for causal analysis. SEM model was developed and IPMA analysis were analyzed.</em></p> <p><strong>Findings: </strong><em>Industrial Internship programme is an essential method to enhance the students learning experience. Student industrial internship unit and host company has a significant impact of student perception towards industrial internship programme. The study proposes a model for understanding the student perception about the internship programme they have undergone and managerial implications are suggested.</em></p> <p><strong>Originality: </strong><em>The study highlights the importance of Industry Internship programme for management students’ along with academic curriculum to be offered by higher education institutes and empirically proves the model. </em></p> <p><strong>Paper Type: </strong><em>Case Study with Empirical Analysis</em></p> Dsouza Prima Frederick Shailashri V. T. Copyright (c) 2022 2022-06-23 2022-06-23 6 1 550 565 10.47992/IJCSBE.2581.6942.0178 Employee Engagement: A Key to Improve Performance – A Case Study on HCL <p><strong>Purpose:</strong> <em>Employee engagement may be defined as an employee's level of dedication and how enthusiastic they are about their work and the organisation. Compensation, awards and recognition, and job happiness are all elements that influence employee engagement Employee engagement, according to HCL, is a labour state of mind marked by qualities of energy, contentment, excitement, focus, and commitment. Their management philosophy is Employee First. HCL is looking for people who are passionate about their work. They want people to be enthralled by their pursuits. Their tasks piqued my interest. They're giddy with anticipation for what's to come.</em> <em>Engaged in developing new ideas and finding workable ideas. HCL discovered that the</em> <em>Employees First produces considerably more enthusiasm than any other inspirational or rewarding programme, according to HCL</em>. <em>The goal of this research is to investigate HCL's employee engagement practises. The main purpose of the research article is to investigate the concept of employee engagement, including how it can be implemented in the workplace and what factors influence employee engagement.</em></p> <p><strong>Methodology: </strong>To meet the objective of the paper, secondary sources of data which included books<em>, journals, articles, newspapers and websites are used.</em></p> <p><strong>Findings: </strong><em>According to the study conducted by HCL, 55% of workers aim to hunt for a new job in August 2021.</em> <em>As per findings, the three crucial shifters managers make to increase employee engagement are to (a) empower employees to connect what they do to what they care about, (b) make work less exhausting and more enjoyable, and (c) reward employees with additional time off in addition to financial incentives.</em></p> <p><strong>Originality/Value:</strong><em> Based on the secondary data available, this work makes an attempt to investigate the employee engagement practices at HCL.</em> <em>This study will help HCL's management to rebrand their plans and practices in boosting employee engagement and organizational productivity. </em>&nbsp;<em>Also, the study will enable the readers, researchers and practitioners to have a professional approach towards employee engagement.</em></p> <p><strong>Paper Type: </strong><em>Case Study</em></p> Lawren Maria Castelino Robin Shinde Copyright (c) 2022 2022-06-25 2022-06-25 6 1 566 577 10.47992/IJCSBE.2581.6942.0179 Assessing the Magnitude of Waste Material Using Lean Construction <p><strong>Purpose: </strong><em>Wastage of construction material always results in cost overrun not only for the construction cost of the project but also for the management and disposal cost of such construction waste</em><strong><em>.</em></strong> <em>It is interesting to</em> <em>evaluate the magnitude of waste material based on the lean construction approach.</em></p> <p><strong>Design/Methodology/Approach: </strong><em>The present study adopted both primary as key informant interviews and secondary bills documents to analyze the Percentage of waste.</em></p> <p><strong>Findings/Result: </strong><em>The findings reveal that average wastage of material with standard deviation for five construction projects: rebar (2.096±1.09), bricks (2.56±0.77), cement (2.82±0.672), sand (3.634±0.5325), and aggregate (7.486±4.76). Compared with the other similar studies, waste percentages found are quite low because of adopting the lean construction approaches in the construction site. In the project, some of the wastage can be recycled and reused so the percentage of waste material is low due to the implementation of lean construction approaches. The practice of various reuse strategies like use of broken bricks in soling, cut a piece of rebar in the casting of a large number of manholes manhole grating, waste sand in Hume pipe bedding and backfilling, etc. Expire cement are used in unstructured work, cover block and aggregate are used for different purpose of construction..</em></p> <p><strong>Originality/Value: </strong><em>The study contributes by illustrating situation of wastage to implement lean construction. Governmental agencies, clients, consultants, and contractors are interested in waste management in building construction projects.</em></p> <p><strong>Paper Type: Action </strong><em>Research analysis </em></p> A. K. Mishra Aithal P. S. Copyright (c) 2022 2022-06-25 2022-06-25 6 1 578 589 10.47992/IJCSBE.2581.6942.0180