The Future with New Brand Identity – Success Story of Capgemini: A Case Study

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Anantha Murthy
Nethravathi P. S.

Abstract

Background/Purpose: Capgemini, a pioneer in the IT business, has more than 45 years of worldwide experience collaborating with driving collisions and now takes its Guiding, Development, and Re-appropriating ability to India. This achievement can be explained by several aspects that are worth considering.


Objective: To observe the growth of Capgemini and review the contributing factors that helped this growth.


Design/Methodology/Approach: Analysis and presentation of information collected from various scholarly articles, web articles, and also using SWOT framework.


Findings/Result: Based on the study through various resources and also by analyzing the facts and figures, it is observed that sustaining in the IT field is a difficult job that requires many strategies and procedures to be followed. Creativity, Innovation, Sustainability, Motivation are some of the proven solutions for the same.


Research limitations/implications: The analysis and solutions mentioned in this paper are limited to companies whose business and annual turnover and experience are as close to Capgemini.


Originality/Value: This paper focuses on various factors and scenarios that have made the growth of Capgemini possible and taken it to the level of success.


Paper Type: A Research Case study paper on the success story of Capgemini in becoming the brand identity of the future.

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How to Cite
Anantha Murthy, & Nethravathi P. S. (2021). The Future with New Brand Identity – Success Story of Capgemini: A Case Study. International Journal of Case Studies in Business, IT and Education (IJCSBE), 5(1), 244–255. https://doi.org/10.47992/IJCSBE.2581.6942.0113
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