The Impact of Social Media Use of Start-ups on their Entrepreneurial Opportunities in Kerala

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Sujith A. S.
Aithal P. S.

Abstract

Purpose: Understanding the social media platforms that a startup can use to its advantage from the start is the primary necessity for the study. The study's success depends on having a solid understanding of the social media channels via which a starting business might make money right away. This study will help readers understand how social media can help new businesses and business owners who are up for the challenging realities of the corporate world. Thousands of new startups are formed every year with the aim of becoming the next big thing; some of these startups manage to achieve enormous success quickly. The majority of them won't make it a huge success, but a select handful are endowed with amazing ideas and even better leadership. In the success of a product, there is one term that is absolutely crucial: marketing. While some unsuccessful startups are a result of poor vision strategies that were developed early on, others fail as a result of other factors. This study used to analyse the impact of social media use of start-ups on their entrepreneurial opportunities in Kerala.


Methodology: The study was conducted in Kerala. A questionnaire was used to collect the main data. The size of the organisation served as a suitable criterion for choosing the various entrepreneurs for this investigation. For this analysis, only startups were taken into account. 61 different samples in all were chosen. The samples were conveniently collected. The questionnaire served as the main method for gathering data.


Finding: Social media is playing a bigger and bigger role in the fast-paced corporate world, and startups are not an exception. Social networking platforms open up a lot of chances for people, especially for business owners. In this study, it is found that most of the new entrepreneurs were used new social media to explore new opportunities for business development and the information about unexploited entrepreneurial opportunities through Social media gave a feeling of excitement to most of the entrepreneurs.


Originality: The study was conducted in Ernakulam District in Kerala. The business entrepreneurs were considered for the study. The study used to analyse the impact of social media use of start-ups on their entrepreneurial opportunities in Kerala.


Paper Type: Applied Research

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How to Cite
Sujith A. S., & Aithal P. S. (2022). The Impact of Social Media Use of Start-ups on their Entrepreneurial Opportunities in Kerala. International Journal of Management, Technology and Social Sciences (IJMTS), 7(2), 290–300. https://doi.org/10.47992/IJMTS.2581.6012.0221
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