International Journal of Management, Technology and Social Sciences (IJMTS) https://srinivaspublication.com/journal/index.php/ijmts <ul> <li><strong>Country of Publication:</strong> India</li> <li><strong>Publisher: </strong>Srinivas Publication, Mangalore, Karnataka, India</li> <li><strong>Format:</strong> <a href="https://www.srinivaspublication.com/journal/index.php/ijmts/OpenAccessStatement">Open Access</a></li> <li><strong>ISSN:</strong> 2581-6012</li> <li><strong>Available from:</strong><strong> <a href="https://www.srinivaspublication.com/journal/index.php/ijmts/indexing">Crossref, Indian Citation Index, Zenodo, OpenAir</a></strong></li> <li><strong>Frequency:</strong> 2 Issues per year</li> <li><strong>Language:</strong> English</li> <li><strong>Scope:</strong> Multidisciplinary (Management, Technology, and Social Sciences)</li> <li><strong>Article Processing Charge:</strong> No</li> <li><strong>Fees: </strong>All publication are free of charge</li> <li><strong>Types of Journal:</strong> Academic/ Scholarly Journals</li> <li><strong>Open Access:</strong> Yes</li> <li><strong>Indexed &amp; Abstracted:</strong> Yes</li> <li><strong>Policy:</strong> Double blinded Peer Review</li> <li><strong>Publication Ethics:</strong><strong> <a href="https://www.srinivaspublication.com/journal/index.php/ijmts/publicationethics">Editorial Ethics Policy</a></strong></li> <li><strong>Review Time:</strong> Six to Eight Weeks Approximately</li> <li><strong>Contact &amp; Submission Email:</strong> ijmts@srinivaspublication.com</li> </ul> <p><strong>International Journal of Management, Technology, and Social Sciences (IJMTS) (ISSN - 2581-6012)</strong> is an online, not-for-profit, university sponsored free publication, blind peer-reviewed, open-access, bi-annual but continuous weekly uploading of accepted papers, plagiarism free, refereed research journal published by Srinivas Publication, Srinivas University, India. IJMTS offers free publication opportunity to its authors, allows to keep Copyright of the scholarly paper with the authors. It provides a global author-centric publishing platform for Professors, Research scholars, academicians, professionals, and students engaged in Research. The main aim of IJMTS is to become the world’s leading Author-Centred fast publication journal that is preferred and trusted by the research community through publishing authentic, peer-reviewed, and scientifically developed research articles of international calibre. IJMTS publishes research papers in the field Management, Technology, Education, and Social Sciences. The Journal publishes scholarly articles in English. IJMTS accepts exceptional research contribution from the authors in the form of original papers, review papers, conceptual framework, analytical and simulation models, case studies, empirical research, and technical notes. All submissions are also checked for plagiarism. The length of the manuscript must be between five (5) to twenty (20) journal pages excluding references. The journal follows the <a href="https://publicationethics.org/">|C|O|P|E|</a> (Committee on Publication Ethics) guidance while accepting scholarly papers for publication.</p> Srinivas Publication, Mangalore, Karnataka, India-575001 en-US International Journal of Management, Technology and Social Sciences (IJMTS) 2581-6012 A Systematic Literature Review and Research Agenda of Share Price Movement of the Indian Pharmaceutical Industry https://srinivaspublication.com/journal/index.php/ijmts/article/view/1601 <p><strong>Purpose</strong>: <em>This paper aims to systematically review the literature published over the past two decades on the share price movement of the Indian Pharmaceutical Industry. The paper emphasizes finding the major gaps in the existing studies on the share price movement of the Indian Pharmaceutical industry to address such gaps</em><em> by raising specific questions about future research. </em></p> <p><strong>Design/Methodology/Approach: </strong><em>To identify the research gap and define the research agenda a systematic review of literature (SLR) method is employed for the present study. Over hundreds of peer-reviewed research articles published in two decades are analyzed and considering the theoretical prospect behind the study a few articles published since 1953 are also analyzed. The vitality of this research article is determined by studying the journal of publication, year of publication of the article, types of statistical techniques used, citation analysis, and text analysis on the literature on share price movements of the pharmaceutical industry and other related areas. The literature survey revolves around key areas such as share price behavior, fundamental analysis, technical analysis, volatility, stock valuation models, risk-return analysis, and investing psychology.&nbsp; Finally, the research gap, as well as the research agenda, are scrutinized for further studies using ABCD and SWOC frameworks. </em></p> <p><strong>Findings: </strong><em>Much of the existing literature on the Indian Pharmaceutical industry’s share price movement suggests that limited research in this domain is undertaken. This literature review suggests investigating the share price movement of the Indian Pharmaceutical industry for a crucial time frame covering both the pre-Covid-19 and Covid-19 phases.</em></p> <p><strong>Originality/Value: </strong><em>The article spans a significant period (1953-2021).</em><em> To the best of the author’s knowledge, this is the first study to explore the share price movement of the Indian Pharmaceutical business using a systematic review of the literature approach. Academicians, researchers, and professionals working in the area of capital markets would find this article valuable in understanding the present status and the existing gap in the literature on the share price movement of the Indian Pharmaceutical industry.</em></p> <p><strong>Paper Type: </strong><em>Literature Review</em></p> Sonia Lobo Sudhindra Bhat Copyright (c) 2022 https://creativecommons.org/licenses/by-nc-nd/4.0 2022-07-14 2022-07-14 7 2 1 27 10.47992/IJMTS.2581.6012.0208 A Literature Review on Prediction of Chronic Diseases using Machine Learning Techniques https://srinivaspublication.com/journal/index.php/ijmts/article/view/1603 <p><strong>Background/ Purpose: </strong><em>Reviewing of the various work and literature in the proposed areas will help in developing a strong foundation of the domain on which the research is planned. The reason forth for the literature review is to become familiar in the health care domain. Since the area selected is the health care domain, the recent literature review is carried out as it is very important.</em></p> <p><strong>Objective: </strong><em>A strong background on health care domain is developed and a new problem which is not addressed is discussed. The gaps in the research area are identified. A new solution for solving the problem is designed and developed.</em></p> <p><strong>Design/Methodology: </strong><em>This work has adapted secondary source of data which is mainly journals, articles and review comments. The relevant literature is selected and a detailed study is conducted. This has helped in drafting the problem statement.</em></p> <p><strong>Findings/Results: </strong><em>The finding and drawbacks of all the recent work are well studied. The reason for the gap is also well studied and the results of each work are also well analyzed. </em></p> <p><strong>Research Limitations: </strong><em>A detailed study done on the chronic diseases and its impact has helped to open up the importance of studying about comorbid diseases. The limitations of various machine learning algorithms are also studied. </em></p> <p><strong>Originality/Value: </strong><em>This paper aims at studying the relevant existing literature that includes research journals, conference papers, technical book chapter and few web sources. All the papers selected were relevant to the proposed work and all papers are recent and from well reputed publisher. &nbsp;The papers are cited by many authors.</em></p> <p><strong>Paper Type: </strong><em>Literature review paper is carried out on scientific papers, especially from well indexed services.</em></p> Siddegowda C. J. A. Jayanthila Devi Copyright (c) 2022 https://creativecommons.org/licenses/by-nc-nd/4.0 2022-07-14 2022-07-14 7 2 28 49 10.47992/IJMTS.2581.6012.0209 Institutional Values and Social Responsibilities towards Sustainability – A Case Study of Srinivas University, India https://srinivaspublication.com/journal/index.php/ijmts/article/view/1616 <p><strong>Purpose:</strong> <em>To establish innovative practices for sustainability through executing Social Responsibilities at University level for creating safe environment and disseminating sustainable habits, practices and eco-friendly lifestyle among the stakeholders.</em>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p> <p><strong>Methodology:</strong> <em>Case Study is conducted by using an exploratory research design. The data is collected from the website of the University and its stakeholders including administrators, students, visitors, staff and service providers, etc. The literature survey is carried by using the google scholar search engine to establish a strong conceptual framework of this paper. ABCD (Advantages, Benefits, Constraints, and Disadvantages) framework is used to analyse the result of the study. </em></p> <p><strong>Results &amp; Outcome:</strong> &nbsp;<em>The study establishes the credibility of Institutional Values and Show case the implications of adopting sustainable practices in the Universities to make its campuses green.&nbsp;&nbsp;&nbsp;&nbsp; </em></p> <p><strong>Originality: </strong><em>The paper introduces to numerous Sustainable Green Practices to develop an exceptional learning environment having an eco-friendly campus lifestyle.</em>&nbsp;</p> <p><strong>Type of Paper:</strong> <em>Case study of a Best practice.</em></p> Pradeep M. D. Aithal P. S. Copyright (c) 2022 https://creativecommons.org/licenses/by-nc-nd/4.0 2022-07-18 2022-07-18 7 2 50 69 10.47992/IJMTS.2581.6012.0210 Influence of Appreciative Intelligence and Innovation Factors on Innovation: An Empirical Study https://srinivaspublication.com/journal/index.php/ijmts/article/view/1671 <p><strong>Purpose: </strong><em>Innovation is a critical factor for everlasting success of an organization. Innovation factors along with Appreciative Intelligence are the essential characteristics an organization should have to tread upon the path of successful innovation. Every organization follows some processes, protocols and practices for the day to day and long term operations. Some practices form an important aspect for the success of an organization. Certain practices followed become critical characteristics to beat the competition. Bench marking is always very important to know the strength and weakness of an organization. Thus every organization should know their potential in innovation curve. Since the components of Innovation factors and Appreciative Intelligence are both tangible and intangible, measuring the influence of each of them is not linear. A specific tool developed by me is used for this purpose. The result is analysed to reveal the innovation capability of an organization. Depending on the result measures can be taken by the organization to enhance their innovation potential.</em></p> <p><strong>Design/Methodology/Approach</strong>: <em>Companies belonging to different sectors are contacted and the online tool is circulated among the employees to give the details. The details given are analysed with another tool.</em></p> <p><strong>Findings/Result: </strong><em>Based on the data received from the tool developed which has components of both Innovation Factors and Appreciative Intelligence the Innovation capability of the organization is inferred. It is found out that an organization which has imbibed the characteristics of Innovation factors and Appreciative Intelligence are more Innovative and successful. </em></p> <p><strong>Originality/Value: </strong><em>The tool developed can be used to benchmark an organization on their Innovation Capability and to improve if need be. </em></p> <p><strong>Paper Type: </strong>Empirical Research</p> M. Vishwanath Pai Aithal P. S. Copyright (c) 2022 https://creativecommons.org/licenses/by-nc-nd/4.0 2022-08-03 2022-08-03 7 2 70 84 10.47992/IJMTS.2581.6012.0211 The Anatomy of Human Motivation: Arrays of What they Say, Think, Behave and Act with Reference to Blood Type https://srinivaspublication.com/journal/index.php/ijmts/article/view/1672 <p><strong>Purpose: </strong><em>This research sheds light on motivation. Motivation is the key to performance improvement. Despite enormous research, basic as well as applied, the subject of motivation is not clearly understood and more often it is poorly practiced. To understand motivation, one must understand human nature itself and there lies the problem. Blood is the most fundamental nourishment for our bodies. It seems to be that different blood types would react differently &amp; motivate differently. Many other factors also influence our personality same way as motivation. Maybe blood type should be used for more than just matching organ donors, same way may be blood type could also be good for watching which blood type stimulates which motivation type/behaviour &amp; to find which is the best blood type motivation. </em></p> <p><strong>Objective: </strong><em>The researchers have set the following primary objective and the current study investigates 2 broad research questions: This research aims to examine which blood type stimulates which motivation type/behaviour &amp; to find which is the best blood type motivation.</em></p> <p><strong>Design/Methodology/Approach: </strong><em>The study is based on both secondary &amp; primary evidence. Hypotheses are stated for the various variables selected and analyzed to prove or disprove the same without any errors. The designed questionnaire includes demographic factors and human resource motivation with reference to blood type-related close-ended structured questionnaire in the form of 5 points Likert scale. The primary data are collected from 128 various professionals of different domiciles by using a convenient random sampling technique. The analysis of the research work is carried out with the help of SPSS software (21.0), wherein, descriptive statistics are used to describe the nature of the data. Factor analysis is used to check the commonalities and homogeneous grouping of the factors amongst the variables. Reliability tests are used to understand how reliable the data grouping. A statistical tool like one-way ANOVA is used to find the relationships between the factors.</em></p> <p><strong>Findings/Result: </strong><em>Previously nobody studied the anatomy of human resource motivation with reference to blood type. </em><em>The present study made an attempt which blood type stimulates which motivation type/behaviour &amp; to find which is the best blood type motivation. The study is based on primary evidence. With these two epilogues proven we can say that there is a stimulation of different blood types on motivation type/behaviour &amp; the best blood type motivation. The challenge of blood type stimulates motivation type/behaviour is not peculiar to any place or profession; hence the problem is more accentuated. Many industrialists have understood the importance of overwhelming the challenges of Human Resources and other problems related to them, hence the motivation type/behaviour need to be tackled with the weapon of trend and addressing motivational techniques and it is beyond monetary terms for which the blood type stimulates motivation type/behaviour.</em></p> <p><strong>Research Limitations/Implications:</strong> <em>In the present research an attempt is made by the researchers to understand the research gap in the area hence a conceptual model is proposed towards the end of the study and the research goes further to advance significance to discover motivation type/behaviour of individuals &amp; to find which is the best blood type motivation. The researchers also give an insight into the objectives framed.</em></p> <p><strong>Originality/New Knowledge/Interpretation/Value: </strong><em>Many of the earlier studies have proved that the blood type of individuals does have statistical significance on their personality and behaviours. </em><em>Similarly, blood type stimulates motivation type/behaviour. Countries like Japan, Korea, Asia etc., have proved that blood type does have an effect on motivation process, theories &amp; behaviours as these countries do believe in the theories of personality and other motivational aspects. Hence, this study helps in concluding that, individuals tend to change their personality and motivation factors to be connected with the blood type rather than in self-fulfilling prophecy in many of the motivational factors. Addressing further, the comprehensive picture is analyzed with the various blood type that associates with the considerable motivation factors and various functions associated to come up with the behavioural aspect of individuals. This study has helped to understand the desire to get good extrinsic, or is it a competitive drive intrinsic? Motivation can be intrinsic or extrinsic (or perhaps both). </em></p> <p><strong>Paper Type:</strong> <em>P</em><em>resent study made an attempt to examine which blood type stimulates which motivation type/behaviour &amp; to find which is the best blood type motivation. The study is based on primary evidence.</em></p> Shyam B. R. Aithal P. S. Copyright (c) 2022 https://creativecommons.org/licenses/by-nc-nd/4.0 2022-08-03 2022-08-03 7 2 85 96 10.47992/IJMTS.2581.6012.0212 A Systematic Literature Review on Training Higher Education Students for Soft Skills https://srinivaspublication.com/journal/index.php/ijmts/article/view/1679 <p><strong>Purpose</strong><em>: The research entails drawing up new ideas and laying down them into action while availing former work as a foundation. The impetus of the literature review in this paper is to acquaint and learn about the review topic to amalgamate existing ideas with the new ones.</em></p> <p><strong>Methodology</strong><em>: Multiple secondary sources, such as journals, conference proceedings, book chapters, and other web resources, were utilised to compile the literature for this study. All of the literature has been reviewed in-depth and is encapsulated. It's also utilised to come up with research agendas and research gaps.</em></p> <p><strong>Findings/Result: </strong><em>The current study's contribution can be observed in the classification of numerous students' soft skills. It has the potential to convey useful information to higher education stakeholders. Higher education institutions must rethink their coaching and study methods to invigorate the soft skills that employers demand to generate job-ready graduates. The research also revealed that students who are graduated lack soft skills, which is highly valued from employer’s perspective to be job-ready. Universities and the government both have been instrumental in creating as well as expanding the country’s human capital to address this issue.</em></p> <p><strong>Originality</strong><em>: This literature survey is based on secondary data that was gathered from a variety of online sources. The data gathered will be utilized to improve existing theories and frameworks or to create new methodologies in the future. Any final judgment or decision is also viewed to be non-biased or unidirectional. An earnest attempt is driven to identify a study topic and to carry out the research.</em></p> <p><strong>Paper Type</strong><em>: Literature Review.</em></p> Shwetha Pai Sureshramana Mayya Copyright (c) 2022 https://creativecommons.org/licenses/by-nc-nd/4.0 2022-08-05 2022-08-05 7 2 97 142 10.47992/IJMTS.2581.6012.0213 A Study on Consumer Preferences with Reference to Online Food Delivery Amenities https://srinivaspublication.com/journal/index.php/ijmts/article/view/1684 <p><strong>Purpose:</strong> <em>In a country like India, the advent of technology has magnified e- businesses. A person or a consumer who is hungry or craving food or lazy to cook or may not have time to go out and eat may now have food ordered online by getting a quick door delivery. Consumers continue to eat out, but they find ordering food online immensely convenient because it banishes the need to visit restaurants physically. The fundamental goal of the current study was to assess the consumer preferences and perceptions of online food ordering amenities.</em></p> <p><strong>Objectives:</strong> <em>To probe customers' insights on online food delivery amenities and to recognize the several components that influence the end-user decisions.&nbsp; Another objective is to avail oneself of online food delivery amenities. </em><em>Consumer’s preferred online food delivery amenities portal was investigated. This study also intended to determine the elements that impact the consumer's decision to order food online. Due to the analysis of this study, it is helpful to understand better customer perceptions and preferences for online food ordering amenities.</em></p> <p><strong>Design/Methodology/Approach:</strong> <em>The survey was conducted as an approach to obtain information about customer preferences on online food delivery amenities. Along with this multiple online sources such as journal Papers, websites and blogs that guide and review online food delivery were used to conduct this company analysis. Open questions were asked to people in general on ordering food online using different apps.</em></p> <p><strong>Findings/Result:</strong> <em>The survey results were used better to understand people's insights on online food amenities. The study was based on Empirical Analysis. It demonstrates the swiftness in the consumers to discover the best restaurants or select their favorite dish from the menu as per their want with the feel of dining at home, with hot food on the Table with quick delivery at the door. Hence tools like NPS, Multidimensional scaling and factor analysis were engaged coupled with ABCD analysis.</em></p> <p><strong>Originality/Value:</strong> <em>The survey found that many respondents utilize Swiggy or Zomato to order food online, using both primary and secondary data. The study helped to find out the preferred app for online food delivery wherein it found that a smaller percentage of respondents preferred to use Swiggy and Zomato. </em></p> <p><strong>Paper Type:</strong> <em>A Case Study Analysis based paper on Consumer Preferences with reference to online food delivery amenities</em></p> Shwetha Pai Sureshramana Mayya Copyright (c) 2022 https://creativecommons.org/licenses/by-nc-nd/4.0 2022-08-06 2022-08-06 7 2 144 166 10.47992/IJMTS.2581.6012.0214 Transcending Borders: Cultural integration and hybridization in the select works of Amitav Ghosh – A Systematic Review https://srinivaspublication.com/journal/index.php/ijmts/article/view/1707 <p><strong>Purpose:</strong> <em>The topic chosen for the study centers on the themes of Cultural Integration and Hybridization as illustrated in </em><em>Amitav Ghosh's </em><em>post-modern novels. </em><em>The term ‘postmodernism’ refers to a broad movement that came into being during the latter part of the twentieth century. This movement came after modernity and after modernism faced its decline, when it comes to postmodernism, there is a rise and a fall in every aspect of knowledge and existence. It was an era of an uprising, whether it is literary work, philosophy, or science. Postcolonial literature, particularly novels, explore fundamental difficulties that people face, such as the blending of many cultures, hybridity, and the search for one's own identity. The purpose of this study is to investigate how these topics are handled in the works of fiction by the authors selected for this study. A detailed reading of a few of Amitav Ghosh’s works reveals </em><em>the&nbsp;impact&nbsp;of&nbsp;racial&nbsp;discrimination, as&nbsp;well&nbsp;as&nbsp;the&nbsp;tyranny&nbsp;of&nbsp;colonial&nbsp;rule. His writings have achieved appreciation on a global level, which means that they are not limited by political, geographical, or social borders.</em></p> <p><strong>Design: </strong><em>A review of Literature is done by collecting information from secondary sources such as peer-reviewed journals, National and International Publications, internet sources, and research sources like Google Scholar, </em><em>Research Gate</em><em>, SSRN, Elsevier, Academia, and Shodhganga are used for identifying the research gap. To highlight the key aspects of the research ABCD analysis is used. </em><em>Data is acquired from </em><em>research journals, doctoral theses, scholarly articles, and websites </em><em>to carry out the research that has been proposed. </em><em>Concentrating on the keywords </em><em>History, Transcending Borders, culture, Integration, and Hybridity </em><em>of the chosen topic, the methodology used depends mostly on collecting, analyzing, and interpreting previous knowledge. The textual analysis and comparative method will be used in the methodology.&nbsp; There will be a</em><em> close reading of the select works of Ghosh followed by discussions on related issues. Writing research papers and participating in conferences on the subject are also aimed at. </em><em>While conducting the analyses of the study, APA Manual has been followed to adhere to its requirements.</em></p> <p><strong>Findings:</strong><em> It has been decided, after looking through a large number of publications, including articles, books, and theses, that the aim of the study could be centered on Cultural Integration and </em><em>Hybridization</em><em> in the select works of Amitav Ghosh. </em><em>It’s proved that Cultural Integration and Hybridity are not a static existence; they differ from </em><em>one person to the next, one area to the next, one culture to the next, and one nation to the next</em><em> in any situation. A genuine social and human relationship developed and sustained with the real dignity of humanity is the means to prevent the problems and difficulties of social conflicts.</em><em> The primary emphasis of the research will be placed on cultural integration and hybridity as it relates to chosen works by Ghosh. The study intends to take review the literature on the subject and will probe in detail the issue under consideration. </em></p> <p><strong>Originality: </strong><em>The proposed study focuses primarily on the role that cultural integration and hybridity crucial role in the development of identity, the study that is planned to be carried out will be an original one. Nations exclude and include individuals and societies. The study of Amitav Ghosh's writings regarding migration, culture, and hybridity concerning a person's sense of his/her own identity focuses on the stages that are involved in the construction of identities within a postcolonial context.</em></p> <p><strong>Paper Type:</strong> R<em>eview Paper</em></p> Nayana K. Manjula K. T. Copyright (c) 2022 https://creativecommons.org/licenses/by-nc-nd/4.0 2022-08-18 2022-08-18 7 2 167 190 10.47992/IJMTS.2581.6012.0215 Review of Literature Related to Labour Migration: Types, Causes, and Impacts https://srinivaspublication.com/journal/index.php/ijmts/article/view/1709 <p><strong>Purpose: </strong><em>Economies of migration have always been an important topic of research. Migration of labour has, undoubtedly, some impact on employment, labour market, rural development, social welfare, labour management, migrant networks etc. A good understanding of the labour force is imperative for framing appropriate labour market policies and inclusive economic growth policies. Analysing the extent, and trend of labour migration policies as they influence upon labour market and economic development of a country.</em></p> <p><strong>Design/Methodology/Approach:</strong><em> Descriptive Research was used in this study, which is focused on secondary data sources. Secondary data is gathered through books, newspapers, journals, articles, and government websites.</em></p> <p><strong>Findings: </strong><em>Migration has always been an important factor in population expansion and economic development, according to a thorough examination of the literature. People have moved across national and international borders in search of better lifestyles</em>.</p> <p><strong>Originality/Value: </strong><em>This paper considers the issues and impacts of labour migration on national development. It presents the trends, patterns and causes and impact of labour migration at the international, national and state levels of Kerala as discussed in the literature. </em></p> <p><strong>Paper type: </strong><em>Review of Literature.</em></p> Aswani T. D. Shivashankar Bhat Copyright (c) 2022 https://creativecommons.org/licenses/by-nc-nd/4.0 2022-08-19 2022-08-19 7 2 191 224 10.47992/IJMTS.2581.6012.0216 Impact of Emotional Labour, Work-life Balance, and Job Satisfaction on Cabin Crews’ Job Performance https://srinivaspublication.com/journal/index.php/ijmts/article/view/1720 <p><strong>Purpose: </strong><em>The purpose of this paper was to investigate the impact of emotional labour, job satisfaction, and work-life balance on cabin crews’ job performance. In addition, an attempt was made to evaluate the moderating effect of job satisfaction and work-life balance in lowering the negative repercussions of emotional labour on job performance.</em></p> <p><strong>Design: </strong><em>201 responses were obtained from cabin crew members through a primary data collecting survey, which were then analysed using several statistical tools relating to the study's aims, including ANOVA and regression analysis through SPSS 26. Furthermore, secondary data was collected via numerous web platforms such as Google Scholar, Science Direct, Emerald Publications, Tailor and Francis, Srinivas Publications, etc.</em></p> <p><strong>Findings: </strong><em>The results showed that emotional labour had a significant negative impact on job performance, whereas a high level of work-life balance and job satisfaction mitigated the negative effects of emotional labour on job performance. Finally, the study claimed that job satisfaction and work-life balance have a significant impact on cabin crew performance.</em></p> <p><strong>Originality/Value: </strong><em>Since flight attendants frequently struggle with the problem of emotional consequences as a result of the nature of their job, this study is critical to the HR of the aviation sector in implementing policies to reduce the negative effect of emotional labour in order to improve job satisfaction and work-life balance, which increases cabin crews' productivity.</em></p> <p><strong>Type of Paper: </strong><em>Empirical study</em></p> Pavithra Kumari Aithal P. S. Copyright (c) 2022 https://creativecommons.org/licenses/by-nc-nd/4.0 2022-08-25 2022-08-25 7 2 225 240 10.47992/IJMTS.2581.6012.0217 Socio-culture and Women Career Development: References to Government Agencies of Nepal https://srinivaspublication.com/journal/index.php/ijmts/article/view/1748 <p><strong>Purpose: </strong><em>The major purpose is to access perceptions, examine relationship, and identify the impact of socio-cultural factors on women's career development in Nepalese government agencies.</em></p> <p><strong>Design/Methodology/Approach: </strong><em>The study included both qualitative and quantitative methods, and 22 government agencies were chosen for the study using a simple random sampling technique. Mean and standard deviation were used to analyze women's perceptions, the correlation was used to study the relationship between socio-cultural elements and career growth, and multiple regression was performed to identify the impact of dependent and independent variables.</em></p> <p><strong>Findings/Result: </strong><em>The majority of respondent’s belief that social factors play vital role to impact women career development when it comes to comparing with cultural factors. Studies show that there is a significant relationship between social and career development as well as culture and career development. Both social and culture factors have a considerable combined impact on career development.</em></p> <p><strong>Originality/Value: </strong><em>This research will be useful to the Nepalese government and policymakers for motivating and directing women at the highest levels of government agencies. This work may potentially be useful to other researchers.</em></p> <p><strong>Paper Type: </strong><em>Research paper</em></p> Dipak Mahat Aithal P. S. Copyright (c) 2022 https://creativecommons.org/licenses/by-nc-nd/4.0 2022-08-31 2022-08-31 7 2 241 249 10.47992/IJMTS.2581.6012.0218 Rewriting Women: A Critique of Misogyny, Structure and Agency in the Novels of K. R. Meera- A Review https://srinivaspublication.com/journal/index.php/ijmts/article/view/1749 <p><strong>Purpose</strong>:&nbsp; <em>The purpose of this review paper is to highlight the fact that lack of state support creates violence and injustice. Women, as a minority, and as a gender, need to be recognized, and protected. The age-old notion of patriarchy still has its roots running through the lives of our society. Equality if not given, is exercised and asserted by K. R. Meera’s characters. Transgression occurs when limits are drawn and tightened. The State has its responsibilities toward its subjects irrespective of their gender. If violated, they should be enforced by appropriate judicial measures. This paper establishes that the only way to assure social justice for women, the paper establishes.</em></p> <p><strong>Design</strong>: <em>Based on the secondary sources, a method has been designed to reveal the very basic human tendency to ask for what is allowed to every other sect. Society might have drawn boundaries, which if transgressed would invite punishment. Rejection of emotional acceptance is considered to be against human rights. For a human, irrespective of gender, there’s no necessity to surrender his/her individual freedom and happiness. The happiness of a woman need not be sacrificed just for the sake of her family. This research largely depends on the findings from research journals from Google Scholar, ResearchGate, SSRN, Elsevier, Academia, and Shodhganga for identifying the research gap. To highlight the key aspects of the research, ABCD analysis is used. The interviews and social posts of the author also give much insight into the different aspects of the research question. The literary compositions of the author are the major source of research.</em></p> <p><strong>Findings</strong>: <em>The main finding of the research is that the law of the country and its administration support the privileged, all-powerful patriarchy. The finding also includes a discussion about the insecurity of women under such a system and how it becomes one of the reasons for the chaos that goes on within the country. Transgression is one of the powerful methods adopted under such situations by the women of K. R. Meera’s novels, a reflection of what we get to see around, especially through social media and this is where the research paper stands out in its finding. The research paper explores the nature of a self-subsistent, self-reliant woman in the making of powerless patriarchy. </em></p> <p><strong>Originality:</strong><em> This research is unique as full-fledged research on the author’s works is yet to be done. It doesn’t further discuss the proven elements that are found in the research journals published. Most of them explore the hindrances patriarchy creates in framing the identity of women, mainly in the light of a single text of the author. But they never discuss how women use violence as a means to secure themselves from the all-powerful people protected by the system. The concept of justice and its failure to protect women of the country is never mentioned or studied in the papers already published or researched based on the author’s novels. Thus, the research is original in its area and findings.</em></p> <p><strong>Paper Type</strong>: <em>Review Paper</em></p> Rekha K. G. Manjula K. T. Copyright (c) 2022 https://creativecommons.org/licenses/by-nc-nd/4.0 2022-08-31 2022-08-31 7 2 250 274 10.47992/IJMTS.2581.6012.0219 Classification of Breast Ultrasound Images: An Analysis Using Machine Intelligent Based Approach https://srinivaspublication.com/journal/index.php/ijmts/article/view/1753 <p><strong>Purpose: </strong><em>Breast Cancer (BC) is considered as one of the most dangerous diseases, especially in women. The survivability of the patient is a challenging task if the breast cancer is in severe stage. It is very much essential for the early classification of breast ultrasound images (</em><em>BUIs) into several categories such as </em><em>benign (BN), malignant (MG) and normal (NL), etc. so that preventive measures can be taken accordingly at the earliest.</em><em>&nbsp; </em></p> <p><strong>Approach: </strong><em>In this work, a machine intelligent (MI) based approach is proposed for the classification of BUIs into </em><em>the BN, MG and NL types</em><em>. The proposed approach is focused on the stacking (hybridization) of </em><em>Logistic Regression (</em><em>LRG), </em><em>Support Vector Machine (</em><em>SVMN), </em><em>Random Forest (</em><em>RFS) and </em><em>Neural Network (</em><em>NNT) methods to carry out such classification. The proposed method is compared with other machine learning (ML) based methods such as </em><em>LRG, SVMN, RFS, NNT, </em><em>Decision Tree (</em><em>DTR), </em><em>AdaBoost</em><em> (ADB), </em><em>Naïve Bayes (</em><em>NBY), </em><em>K-Nearest Neighbor</em><em> (KNNH) and </em><em>Stochastic Gradient Descent</em><em> (SGDC) for performance analysis. </em></p> <p><strong>Result: </strong><em>The proposed method and other ML based methods have been implemented using Python based Orange 3.26.0. In this work, 750 TLDIs having 250 numbers of each type such as </em><em>BN, MG and NL</em><em> are taken from the Kaggle source. The performance of all the methods is assessed using the performance parameters such as classification accuracy (CA), F1, Precision (PR) and Recall (RC). From the results, it is found that the proposed method is capable of providing better classification results in terms of CA, F1, PR and RC as compared to other ML based methods such as </em><em>LRG, SVMN, RFS, NNT, DTR, ADB, NBY, KNNH and SGD. </em><em>&nbsp;&nbsp;</em></p> <p><strong>Originality: </strong><em>In this work, a MI based approach is proposed by focusing on the stacking of </em><em>LRG, SVMN, RFS and NNT methods to carry out the classification of BUIs into several types such as BN, MG and NL. The proposed approach performs better in terms of CA, F1, PR and RC as compared to</em><em> LRG, SVMN, RFS, NNT, DTR, ADB, NBY, KNNH and SGDC methods.</em> <em>&nbsp;</em></p> <p><strong>Paper Type: </strong><em>Conceptual Research.</em></p> Kalyan Kumar Jena Krishna Prasad K. Copyright (c) 2022 https://creativecommons.org/licenses/by-nc-nd/4.0 2022-08-31 2022-08-31 7 2 275 289 10.47992/IJMTS.2581.6012.0220 The Impact of Social Media Use of Start-ups on their Entrepreneurial Opportunities in Kerala https://srinivaspublication.com/journal/index.php/ijmts/article/view/1791 <p><strong>Purpose: </strong><em>Understanding the social media platforms that a startup can use to its advantage from the start is the primary necessity for the study. The study's success depends on having a solid understanding of the social media channels via which a starting business might make money right away. This study will help readers understand how social media can help new businesses and business owners who are up for the challenging realities of the corporate world. Thousands of new startups are formed every year with the aim of becoming the next big thing; some of these startups manage to achieve enormous success quickly. The majority of them won't make it a huge success, but a select handful are endowed with amazing ideas and even better leadership. In the success of a product, there is one term that is absolutely crucial: marketing. While some unsuccessful startups are a result of poor vision strategies that were developed early on, others fail as a result of other factors. This study used to analyse the impact of social media use of start-ups on their entrepreneurial opportunities in Kerala.</em></p> <p><strong>Methodology: </strong><em>The study was conducted in Kerala. A questionnaire was used to collect the main data. The size of the organisation served as a suitable criterion for choosing the various entrepreneurs for this investigation. For this analysis, only </em><em>startups were taken into account. 61 different samples in all were chosen. The samples were conveniently collected. The questionnaire served as the main method for gathering data.</em></p> <p><strong>Finding: </strong><em>Social media is playing a bigger and bigger role in the fast-paced corporate world, and startups are not an exception. Social networking platforms open up a lot of chances for people, especially for business owners. In this study, it is found that most of the new entrepreneurs were used new social media to explore new opportunities for business development and the information about unexploited entrepreneurial opportunities through Social media gave a feeling of excitement to most of the entrepreneurs.</em></p> <p><strong>Originality: </strong><em>The study was conducted in Ernakulam District in Kerala. The business entrepreneurs were considered for the study. The study used to analyse </em><em>the impact of social media use of start-ups on their entrepreneurial opportunities in Kerala.</em></p> <p><strong>Paper Type: </strong><em>Applied Research</em></p> Sujith A. S. Aithal P. S. Copyright (c) 2022 https://creativecommons.org/licenses/by-nc-nd/4.0 2022-08-31 2022-08-31 7 2 290 300 10.47992/IJMTS.2581.6012.0221 Analysis of the Aggregate Strength Variation along Different Sections of the River Basin https://srinivaspublication.com/journal/index.php/ijmts/article/view/1848 <p><strong>Purpose: </strong><em>There is high demand of aggregates material in the construction industry of Nepal. Till date, river borne aggregate material fulfills major part of the demand. Among various rivers, Biring River is one of the major rivers in Province 1. The objective of this research was to analyze the strength of Aggregate variation along the selected section river basin with a case of Biring. </em></p> <p><strong>Design/Methodology/Approach: </strong><em>The selected section of Biring River is about 20 Km of Arjundhara Municipality from which 6 sites along the river was selected on the basis of accessibility and deposition for aggregate sources. Lab Test for Physical properties and mechanical properties were conducted on that sample to evaluate their quality for the construction works. Also 18 cubes (3 each from 6 selected sites) were casted to evaluate their compressive strength variation. A linear relationship between the ACV, AIV and LAA value with longitudinal variation of river was established. Also the economic analysis of revenue collected by selling the aggregate of Biring River was done.</em></p> <p><strong>Findings/Result: </strong><em>After conducting the lab test of physical properties of aggregate, Fineness Modulus, Water Absorption and Specific Gravity were found in the range of (7.16-7.49)%, (0.72-1.15)% and and (2.616-2.712) %. A linear equation for the longitudinal variation in the LAA, AIV and ACV value was established. For a longitudinal variation equation for LAA value y=-0.352x+37.41 ACV value an equation y=-0.212x+29.88 and AIV value an equation y=-0.0189x+27.15 where y = Value of LAA, AIV and ACV value and x = distance in km from upstream origin point. The average compressive strength for 7 and 28 days of all cubes were found to be within standard required. The economic contribution of revenue collected by selling the river bed materials as aggregate of Biring River on the total internal revenue of Arjundhara Municipality was found to be significant that is about 30.86%.</em></p> <p><strong>Originality/Value: </strong><em>The study contributes that the aggregate material becomes more suitable in their hardness, toughness and strength on moving from upstream towards the downstream along the Biring river.&nbsp; The lower part of stream was assessed to have somewhat better quality of aggregates.</em></p> <p><strong>Paper Type: </strong><em>Applied Research </em></p> Niraj Adhikari A. K. Mishra Aithal P. S. Copyright (c) 2022 https://creativecommons.org/licenses/by-nc-nd/4.0 2022-09-30 2022-09-30 7 2 301 319 10.47992/IJMTS.2581.6012.0222