A Comprehensive Analysis of Top Indian Cosmetic Company : LAKME

Abstract

Lakme is one of the leading cosmetic brands with headquarters in Mumbai, India, ownedpresently by Unilever. The idea of establishing Lakme in the year 1952 surged into existencebecause Prime Minister Jawaharlal Nehru came to know that Indian women were splurgingon imported cosmetics and spending precious foreign exchange on beauty products. In thiscase, he requested JRD Tata to start the beauty sector in India. Lakme then became a100%affiliate of Tata Oil Mills (TOMCO), a part of the TATA group. Later it became a uniquecompany as it goes by its tagline ‘Lakme Reinvent’ after it has been acquired by HindustanUnilever, ‘On Top of the World’ which now continuously innovates and offers a wide varietyof cosmetics of the world class, skincare product, and beauty salons to the customers aroundthe world. This article illustrates different elements of the organization, its company sections,marketing strategies, corporate structure, management, and structure operations whileproviding beauty and wellness services. The secondary data were obtained from variousscholarly journals, websites, and books. We have analysed financial performance, corporatesocial responsibilities of the company and examined their strategies using the SWOCframework as a research case study.