Competitive Strategies in Green Business - A Case Study on Aegis Logistics Ltd

Abstract

Aegis Logistics Limited was incorporated in 1956 and its shares have been listed on theBombay Stock Exchange since 1978 and traded on the National Stock Exchange. AegisGroup plays a key role in India’s downstream oil and gas sector, and its flagship company,Aegis Logistic Limited, is India’s leading oil, gas, and chemical logistics company.Competition is a basic issue for every organization. Logistic companies also facing the samepressure of competition. In order to deal with the challenging business atmosphere, allprivate organizations seek new ways of business development. For logistic companies,environmental issues are highly important. Therefore, green policies have become a strategyfor them. Competitive levels of private companies may be affected by green policies as aresult of regulations regarding environmental concerns. Logistics may improve efficiencyand effectiveness such as using reusable containers and boxes instead of the paper cartonmay reduce waste and optimize product packaging; building a green warehouse lead toreduce the overall operating cost while using the hybrid engine in trucks may reduce carbonemissions and consume less gas. In today’s highly competitive environment, green logisticsissues are gaining high attention. Since it is an important part of supply chain managementand plays an important role in the improvement of a transport system. Logistics facilitates ingetting products and services as and when they are needed and desired to the customer. Itserves as a major enabler of the growth of trade and commerce in an economy because it ishelpful in economic transactions. In this paper, we studied and analysed the competitivestrategies followed in the green business Logistics industry and how it affects the greenbusiness environment of the company by considering the case of Aegis Logistics Limited.