Business Strategy of Top Indian Company: L&T InfoTech

Abstract

L&T InfoTech is one of the fastest growing Information Technology companies in India.Founded in 1997, as an Indian IT company, L&T InfoTech has it's headquarters at Mumbai,Maharashtra and is owned by Larsen & Toubro. L&T InfoTech offers its services to variousindustries like Banking and financial services, Communication and media technology,Insurance, Manufacturing, Retail, Hi-tech, Consumer Goods & Distribution, EnergyResources & Utilities, Life Science & Health Care, Public Services, Travel, Transportation,and Hospitality. L&T InfoTech is an Information Technology service provider offeringbusiness solutions with latest innovative ideas and technology to needy customers around theworld. L&T is one of the top 10 listed companies in India. This paper throws light on variousaspects which made L&T InfoTech a unique company with its innovative service offersthrough its slogan ‘Welcome to Possible’ to various industries and industry sectors. Thiscase study paper also discusses the strategy of L&T InfoTech while providing services fordifferent sectors like Banking, Insurance, Energy and Utilities, CPG & Retail, Hi-tech, LifeScience and Healthcare, Media and Entertainment, and Manufacturing. In this case study, wehave analysed the operational strategy, business strategy, financial stability, marketing mix,competitors, training, and recruitment strategy of the company briefly using Theory A. Wehave also studied the CSR procedure of the company and analyzed its strategies usingSWOT framework as research case study.