A Critical Study on Business Strategies of 3i Infotech Ltd.

Abstract

A case study is a research method involving a systematic and detailed examination of asubject of study, as well as its related contextual conditions. 3i Infotech Ltd. is a securedInformation Technology company to empower the Business Transformation and wasestablished with the principal mandate of servicing the different ICICI Investors family andby providing Quality services to the shareholders of the company, and other depositors. Itwas promoted by ICICI Bank for their back office works. But now they become a globaltechnology company across the world. The company position is top four Indian SoftwareProduct company. They provide different services like Managed IT Services, Paymentsolutions, Application Software Development and Maintenance, Business IntelligenceDocument Imaging and Digitization, IT consulting and various Transaction Processingservices. They also sell services such as Infrastructure Management, Analytics and Services,Business Intelligence, Testing and compliance, Application development and Maintenance,Consulting and its BPO offerings. The company incorporated various wholly-owned entitiesin India and abroad, which includes the company consumer services Ltd for doing businessrelated to Business to Customers services associated with Information Technology. Thispaper narrates about business strategy and competitors for this company and suggestions forfuture innovations.