The Sustained Improvements in E-commerce Business through Big Data and Data Analytics of Wal-Mart Company

Abstract

Today e-commerce is the latest worldwide way of doing business trading. Growing innovations like the internet, network and satellite technology allow companies to move to online businesses. Today e-commerce has an infinite influence on the culture that changes the way people around the world do their lives. This has huge consequences for manufacturers, distributors, dealers, wholesalers, and customers. There are plenty of businesses coming forward and beginning e-commerce business from the last 6 decades so that eighty percent of companies have achieved enormous market success. Nowadays, the progress of e-commerce is largely continuing, as it is now compulsory for the company to carry out data analytics to withstand the market. A lot of data will be generated in various aspects such as advertisement, information exchange, order and payment, delivery, customer support, and customer reviews when trading through the internet. The company's main challenge is how to use the data to further improve the product. These companies are now creating a research department that performs data analysis using different technologies and makes a good contribution to the profit of companies and helps the company to make good decisions. Wal-Mart is the largest vendor in the United States and has also expanded its market in twenty-eight countries around the world. Now it was struggling to keep in top position because of the enormous competition from other firms. It was, therefore, premeditated to use excessive amounts of the present dataset from the past several years to analyze it using special research teams. This paper examined the various elements of the e-commerce industry, the list of possible data produced in e-commerce, the need for data analysis in e-commerce, the challenges of performing data analysis in e-commerce, the technologies needed to achieve data analysis in e-commerce, how companies use the dataset to survive on the market and how Wal-Mart company performs data analytics to understand business scenario.