Quantitative ABCD Analysis of Online Shopping
DOI:
https://doi.org/10.47992/IJAEML.2581.7000.0139Keywords:
Online Shopping, Quantitative ABCD Analysis, ABCD Analysis Framework, Key attributes, Determinant issues, Elementary Analysis, Factor AnalysisAbstract
Purpose: The central focus of the study is to study ABCD Analysis Framework for Online Shopping and determine the major affecting factor for Online Shopping.
Design: Published scholarly articles were referred to understand the concept. The Focus group interaction method was used to analyze major affecting factors for Online Shopping.
Findings: Results of the study found that among four factors, Advantages factor impacts more towards its prosperity.
Originality: The paper contributes in understanding various affecting factors towards online shopping.
Type of Paper: Empirical Analysis