Quantitative ABCD Analysis of Online Shopping

Authors

  • Dsouza Prima Frederick Research Scholar, Institute of Management & Commerce, Srinivas University, Mangalore- 575001, India.
  • Sujaya H. Research Scholar, Institute of Management & Commerce, Srinivas University, Mangalore- 575001, India.
  • Meghana Salins Research Scholar, Institute of Management & Commerce, Srinivas University, Mangalore- 575001, India.

DOI:

https://doi.org/10.47992/IJAEML.2581.7000.0139

Keywords:

Online Shopping, Quantitative ABCD Analysis, ABCD Analysis Framework, Key attributes, Determinant issues, Elementary Analysis, Factor Analysis

Abstract

Purpose: The central focus of the study is to study ABCD Analysis Framework for Online Shopping and determine the major affecting factor for Online Shopping.

Design: Published scholarly articles were referred to understand the concept. The Focus group interaction method was used to analyze major affecting factors for Online Shopping.

Findings: Results of the study found that among four factors, Advantages factor impacts more towards its prosperity.

Originality: The paper contributes in understanding various affecting factors towards online shopping.

Type of Paper: Empirical Analysis

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Published

2022-05-31

How to Cite

Dsouza Prima Frederick, Sujaya H., & Meghana Salins. (2022). Quantitative ABCD Analysis of Online Shopping. International Journal of Applied Engineering and Management Letters (IJAEML), 6(1), 313–329. https://doi.org/10.47992/IJAEML.2581.7000.0139