Channels of Digital Marketing in Maritime Education –A Review on Cadets Decision Making

Abstract

Purpose: With reference to cadets' decision-making on a maritime career, the goal of this research is to identify the digital marketing channels in maritime education.

Design/Methodology/approach: The data for the descriptive study was gathered from maritime education cadets attending in private maritime universities. Using a structured questionnaire and the convenience sampling approach, 60 respondents were chosen as the study's sample size.

Findings: The results of the empirical investigation show that the target group under study has a high level of awareness regarding digital marketing channels in maritime education.

Practical Implications: To be familiar with digital marketing platforms and their profound influence on cadets' decision-making in maritime education.

Originality/Value: The impact of cadet decision-making in maritime education utilizing digital marketing has been examined using descriptive and t-test analysis.

Type of the Paper: Empirical Study.