Impact of Covid-19 on Bottom of the Pyramid Population – An Empirical Study

Abstract

The Covid-19 pandemic has triggered a lot of studies on its impact, the way in which countries managed or coped with the issues arising out of the pandemic, and so on. While countries had several lessons to learn in terms of speed and thrust on leapfrogging digital capabilities and also creating a super-fast crisis access team in health considering the intensity and surge in numbers that needed critical care globally, the fact of the matter is that it is the low income category of the population of every country that had to suffer the most hardships. In this paper, the researchers study a set of this base of the pyramid population through a mixed approach, to understand the severity and impact that the pandemic and its associated restrictions and government measures had on the population.