Quantitative ABCD Analysis of Organic Food Product and its Impact on Purchase Intention

Abstract

Purpose: The ABCD (Advantages, Benefits, Constraints, and Disadvantages) analysis framework examines the effectiveness of a concept, or idea in a given environment. It studies the individual characteristics, system characteristics, efficiency of the concept or a strategy. It was also analyzed to identify the constitutional critical elements. In the quantitative analysis using ABCD appropriate score/weightage can be given to each constituent critical element of organic food products and its impact on purchase intention.

Design: ABCD analysis framework identifies the relevant score weightage which is assigned to all the critical constituents under each variable, which analysis the effectiveness of organic food products and its impact on purchase intention, through empirical data analysis and the total score of each construct is measured by evaluating the score through a focus group.

Findings: The result exhibits that under ABCD analysis framework, the analysis has identified 98 key critical constituent elements under the constructs which satisfy the effectiveness of organic food products and its impact on purchase intention. Finally, the weightage ranking of 98 key critical constituent elements under the study determines a high satisfactory level with benefits gaining the highest score followed by advantages and disadvantages with neutral weightage and constraints with no satisfactory level.

Originality/Value: This paper begins with a review of previous research analysis using ABCD analysis framework and moves to what is being implemented on determinant issues, key attributes, factor analysis, elementary analysis based on critical constituent elements of organic food product and their impact on purchase intention.

Paper Type: Empirical analysis.