Behaviour Modification Model for Improving Social Capital and Fostering Eclectic Theories of Economics

Abstract

Retrospective Experiential Learning (REL) is acting as a behaviour modification model in this study. REL is all about reproducing one's best work experience by reproducing what happened accidentally in the work-life. REL and other interventions result in improving the behaviour science knowledge of local tourist guides in the two tourist destinations Periyar Tiger Reserve (PTR) and Thenmala. Social capital is an improved ecosystem and inters relations among employees of the organisation. Kerala tourism is a role model for manpower development and improved service quality. It can develop its resources across the globe by providing consultancy services to other eco-tourism destinations like Kenya, Zambia, Namibia, South Africa, Tanzania by ensuring the triple bottom lines of eclectic theories of economics viz. ownership, location, and internationalization. Uniqueness and vibrancy of Kerala ecotourism can be taken to international levels by focusing on service quality through better application of behaviour science with greater emphasis on the developed learning theory Retrospective Experiential Learning.