Investors Behavioural Intention of Cryptocurrency Adoption – A Review based Research Agenda

Authors

  • Bhuvana R. Research Scholar, College of Management and Commerce, Srinivas University, Mangalore, India.
  • P. S. Aithal Professor, College of Management and Commerce, Srinivas University, Mangalore, India.

DOI:

https://doi.org/10.47992/IJAEML.2581.7000.0125

Keywords:

Cryptocurrency, Blockchain technology, Behavioral Intention, Conceptual frameworks, Theoretical frameworks

Abstract

Purpose: The current study investigates the behavioral intention to use cryptocurrencies. The study's major goal is to prioritize the key motivations behind it mainly Investment in cryptocurrency and to learn the investors behavioral intentions.

Design/Methodology: This study examines whether different factors determine the investors towards cryptocurrency usage like Ease of use, Social Impact, Convenience, Trust, Price volatility, Individual believes, Privacy, Risk and Decision making.

Findings: This research's findings are intended to provide useful information on behavioral intentions of cryptocurrency users and merchants will be able to construct a viable business strategy to stay competitive.

Originality: A literature review is conducted to examine the cryptocurrency usage behavior of Investors. The goal is to review the existing cryptocurrency behavior & try classifying and provide an exhaustive analysis of the determinants influencing the cryptocurrency behavioral intention of its users. Academic references, as well as essential facts and data taken from websites, scholarly articles were used in the study.

Paper Type: Review Paper

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Published

2022-03-10

How to Cite

Bhuvana R., & P. S. Aithal. (2022). Investors Behavioural Intention of Cryptocurrency Adoption – A Review based Research Agenda. International Journal of Applied Engineering and Management Letters (IJAEML), 6(1), 126–148. https://doi.org/10.47992/IJAEML.2581.7000.0125

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