Designing a Perfect Business Model - Lessons from Success Stories

Abstract

What makes a successful business model is a million dollar question. The success or failure ofevery business depends solely on its business model. Designing a business model is not simplyabout completing a business plan or determining which products to pursue, it is also aboutmapping out how one will create on-going value for the customers. It defines where and how thebusiness idea starts, how should it progress, and when it will be successful to create value for thecustomers? In this era of emerging technologies many start-ups reach to a particular level andfail as they are unable to compete with the current market trends and scenario, but some startups, however, reach to a significant level of success in a very small period of time and then theyredefine their strategies of various aspects and then just grow and prosper throughout justthrough analysing the market and the target customers. The main objective of this paper is toanalyse the strategies adopted by three successful companies in designing their business modelsso that others can take it as a lesson or learning. The paper analysed the business model designstrategies of three giant companies which are Paytm, OnePlus and TenCent’s PUBG (playerunknown battleground).