Effectiveness of Quality of Service towards Commitment of Suppliers with Reference to SME’s in Automobile Industry

Abstract

Service quality is a focused evaluation that reflects the vendor's perception of specific dimensions of service. Though there is a problem with the automobile industry Covid-19 pandemic the sector may grow further in near future. The main objective is to examine the essential dimensions of service quality i.e. RATER- Reliability, assurance, tangibles, empathy and responsiveness of SME’s in the automobile industry and its effect on vendor’s satisfaction and to find out the perception of suppliers towards supply chain with the companies. For this, a sample of 50 was collected from the respondents were percentage analysis, Descriptive statistics, Multiple regression, Kruskal Wallis test, and one-way ANOVA were used as tools to analyse the data. The conclusion is that dimensional factors level of acceptance towards sourcing products from a limited number of suppliers, level of acceptance towards establishing clear criteria, and level of acceptance towards Suppliers collaborating with suppliers in materials are taken for decision making process of the study. It also reveals that while taking a decision on these dimensions the factor frequency of making supply should be taken for decision making process of the study