H. R. Ganesha, Aithal P. S., Kirubadevi P. Changes in Consumer Perspective towards Discount at Brick-and-Mortar Stores owing to Emergence of Online Store Format in India. IJMTS [Internet]. 2020 Apr. 26 [cited 2024 Nov. 22];5(1):43-8. Available from: https://srinivaspublication.com/journal/index.php/ijmts/article/view/103