Suresh Raghavan, and Ramesh Pai. “Quantitative Evaluation of ‘e-Customer Engagement Strategies’ of Millennials for Online Brands, through ABCD Analysis Framework”. International Journal of Management, Technology and Social Sciences (IJMTS) 8, no. 1 (March 1, 2023): 159–182. Accessed November 22, 2024. https://srinivaspublication.com/journal/index.php/ijmts/article/view/2257.