H. R. Ganesha, Aithal P. S., and Kirubadevi P. “Changes in Consumer Perspective towards Discount at Brick-and-Mortar Stores Owing to Emergence of Online Store Format in India”. International Journal of Management, Technology and Social Sciences (IJMTS) 5, no. 1 (April 26, 2020): 43–83. Accessed July 3, 2024. https://srinivaspublication.com/journal/index.php/ijmts/article/view/103.