Aithal P. S., and Architha Aithal. “The Concept and Importance of Alternative Strategy As Parallel Strategy to Be Followed in Organizational Decisions to Ensure Success”. International Journal of Management, Technology and Social Sciences (IJMTS), vol. 3, no. 2, Jan. 2018, pp. 1-15, doi:10.47992/IJMTS.2581.6012.0042.