Deshel Levines Fernandes, and Shailashri V. T. “A Review on E-Commerce and Rural Consumers: A Study on the Motivational Factors for Online Shopping Among Rural Youth”. International Journal of Management, Technology and Social Sciences (IJMTS), vol. 8, no. 1, Feb. 2023, pp. 83-98, doi:10.47992/IJMTS.2581.6012.0257.