SURESH RAGHAVAN; RAMESH PAI. Quantitative Evaluation of “e-Customer Engagement Strategies” of Millennials for Online Brands, through ABCD Analysis Framework. International Journal of Management, Technology and Social Sciences (IJMTS), [S. l.], v. 8, n. 1, p. 159–182, 2023. DOI: 10.47992/IJMTS.2581.6012.0262. Disponível em: https://srinivaspublication.com/journal/index.php/ijmts/article/view/2257. Acesso em: 3 jul. 2024.