GANESHA H. R.; AITHAL P. S. Establishing True Lifestyle Brand in India: An Integrated Marketing Mix Framework. International Journal of Management, Technology and Social Sciences (IJMTS), [S. l.], v. 5, n. 1, p. 261–284, 2020. DOI: 10.47992/IJMTS.2581.6012.0094. Disponível em: https://srinivaspublication.com/journal/index.php/ijmts/article/view/190. Acesso em: 3 jul. 2024.