GANESHA H. R.; AITHAL P. S. Extending the Concept of Delayed Gratification to Retail Start-ups in India: An Imperative Strategy for the Success, Long-Term Sustainability, and Protection of Founding Members’ Majority Shareholding . International Journal of Management, Technology and Social Sciences (IJMTS), [S. l.], v. 5, n. 2, p. 252–265, 2020. DOI: 10.47992/IJMTS.2581.6012.0117. Disponível em: https://srinivaspublication.com/journal/index.php/ijmts/article/view/144. Acesso em: 3 jul. 2024.