TY - JOUR AU - Dsouza Prima Frederick, PY - 2022/04/20 Y2 - 2024/03/19 TI - Customer Satisfaction Towards Online Shopping with reference to Mangalore City, Karnataka JF - International Journal of Management, Technology and Social Sciences (IJMTS) JA - IJMTS VL - 7 IS - 1 SE - Articles DO - 10.47992/IJMTS.2581.6012.0193 UR - https://srinivaspublication.com/journal/index.php/ijmts/article/view/1362 SP - 322-334 AB - <p><strong>Purpose: </strong><em>T</em><em>he central idea of this paper is to study the satisfaction of the customers towards online shopping and understand their problems while shopping online.</em></p><p><strong>Design: </strong><em>Primary data was collected by 203 sample respondents from Mangalore city, Karnataka State. Secondary data was collected from journal papers, books &amp; web pages. The data was analysed by running through SMARTPLS 3.0 software. Measurement model and Structural model was developed and IPMA analysis were used as statistical tools. </em></p><p><strong>Findings: </strong><em>The outcomes of the study states; Perceived Value, Service Quality and System Quality affects Customer Satisfaction. However, service quality requires more improvement as per IPMA analysis.</em></p><p><strong>Originality/Value: </strong><em>The results of the study will help the online stores to frame feasible strategies keeping in mind the interests of all the stakeholders in this sphere.</em></p><p><strong>Type of Paper: </strong><em>Empirical Analysis</em></p> ER -