1.
Sachin Kumar, Krishna Prasad K, Aithal P. S. A Study on Customer Analytics Initiative (WCAI) and its Impact on the Brand of Wharton Business School. IJCSBE [Internet]. 2020 Aug. 25 [cited 2024 Jul. 27];4(2):98-109. Available from: https://srinivaspublication.com/journal/index.php/ijcsbe/article/view/508