1.
Ganesh H R, Aithal P. S. Measuring the True Potential of Lifestyle Brands in India: A Consumer-Level Scale for Existing and Potential Investors(CL-LBSi). IJCSBE [Internet]. 2020 Jun. 30 [cited 2024 Sep. 1];4(1):207-22. Available from: https://srinivaspublication.com/journal/index.php/ijcsbe/article/view/430