Ganesh H R, Aithal P. S, Kirubadevi P. Optimal Category Mix in Multi-Category Retailing – Insights from an Experiment . IJCSBE [Internet]. 2020 May 12 [cited 2024 Dec. 22];4(1):112-26. Available from: https://srinivaspublication.com/journal/index.php/ijcsbe/article/view/412