Shailashri V.T, and Anumesh Kariappa. “Social Engagement: A Means to Brand Building”. International Journal of Case Studies in Business, IT and Education (IJCSBE) 4, no. 2 (November 7, 2020): 212–219. Accessed February 5, 2025. https://srinivaspublication.com/journal/index.php/ijcsbe/article/view/529.