Ganesha H.R, and Aithal P.S. “Extending the Margin of Safety Concept to Brick-and-Mortar Retailing in India (MoSR-B)”. International Journal of Case Studies in Business, IT and Education (IJCSBE), vol. 4, no. 2, Sept. 2020, pp. 117-31, doi:10.47992/IJCSBE.2581.6942.0084.