SURESH RAGHAVAN; RAMESH PAI. Changing Paradigm of Consumer Experience Through Martech – A Case Study on Indian Online Retail Industry. International Journal of Case Studies in Business, IT and Education (IJCSBE), [S. l.], v. 5, n. 1, p. 186–199, 2021. DOI: 10.47992/IJCSBE.2581.6942.0109. Disponível em: https://srinivaspublication.com/journal/index.php/ijcsbe/article/view/678. Acesso em: 27 jul. 2024.