SACHIN KUMAR; KRISHNA PRASAD K; AITHAL P. S. A Study on Customer Analytics Initiative (WCAI) and its Impact on the Brand of Wharton Business School. International Journal of Case Studies in Business, IT and Education (IJCSBE), [S. l.], v. 4, n. 2, p. 98–109, 2020. DOI: 10.47992/IJCSBE.2581.6942.0082. Disponível em: https://srinivaspublication.com/journal/index.php/ijcsbe/article/view/508. Acesso em: 27 jul. 2024.