[1]
Suresh Raghavan and Ramesh Pai 2021. Changing Paradigm of Consumer Experience Through Martech – A Case Study on Indian Online Retail Industry. International Journal of Case Studies in Business, IT and Education (IJCSBE). 5, 1 (Jun. 2021), 186–199. DOI:https://doi.org/10.47992/IJCSBE.2581.6942.0109.