[1]
Suchitra and Ramesh Pai 2021. NYKAA: A Comprehensive Analysis of a Leading Indian E-Commerce Cosmetic Company. International Journal of Case Studies in Business, IT and Education (IJCSBE). 5, 2 (Dec. 2021), 354–365. DOI:https://doi.org/10.47992/IJCSBE.2581.6942.0140.