Keerthan Raj, Aithal P.S. Literature Review of Impact of Branding on Base of the Pyramid Markets with Special Reference to India. IJAEML [Internet]. 2018 Mar. 6 [cited 2024 Jul. 3];2(1):43-6. Available from: https://srinivaspublication.com/journal/index.php/ijaeml/article/view/198