Ganesh H R, and Aithal P.S. “Measuring the True Potential of Lifestyle Brands in India: A Firm-Level Scale for Existing and Potential Investors - (FL-LBSi)”. International Journal of Applied Engineering and Management Letters (IJAEML) 4, no. 1 (June 30, 2020): 279–302. Accessed July 3, 2024. https://srinivaspublication.com/journal/index.php/ijaeml/article/view/348.