Ganesh H R, AITHAL P S and Kirubadevi P (2020) “Integrated Marketing Mix Framework for Baby Care Retailing in India ”, International Journal of Applied Engineering and Management Letters (IJAEML), 4(1), pp. 191–218. Available at: https://srinivaspublication.com/journal/index.php/ijaeml/article/view/323 (Accessed: 3 July 2024).