GANESH H R; AITHAL P.S. Measuring the True Potential of Lifestyle Brands in India: A Firm-Level Scale for Existing and Potential Investors - (FL-LBSi) . International Journal of Applied Engineering and Management Letters (IJAEML), [S. l.], v. 4, n. 1, p. 279–302, 2020. Disponível em: https://srinivaspublication.com/journal/index.php/ijaeml/article/view/348. Acesso em: 22 dec. 2024.