GANESH H.R; AITHAL P.S; KIRUBADEVI P. Experimental Investigation of Cannibalisation by Introducing a Global Brand Abreast Existing Indian Store Brand . International Journal of Applied Engineering and Management Letters (IJAEML), [S. l.], v. 4, n. 1, p. 10–19, 2020. Disponível em: https://srinivaspublication.com/journal/index.php/ijaeml/article/view/235. Acesso em: 3 jul. 2024.