KEERTHAN RAJ; AITHAL P.S. Literature Review of Impact of Branding on Base of the Pyramid Markets with Special Reference to India. International Journal of Applied Engineering and Management Letters (IJAEML), [S. l.], v. 2, n. 1, p. 43–63, 2018. DOI: 10.47992/IJAEML.2581.7000.0019. Disponível em: https://srinivaspublication.com/journal/index.php/ijaeml/article/view/198. Acesso em: 3 jul. 2024.