ANUMESH KARIAPPA. A Transformed Model of Brand-building for B-schools: An Indian Perspective. International Journal of Applied Engineering and Management Letters (IJAEML), [S. l.], v. 2, n. 1, p. 31–42, 2018. DOI: 10.47992/IJAEML.2581.7000.0018. Disponível em: https://srinivaspublication.com/journal/index.php/ijaeml/article/view/191. Acesso em: 3 jul. 2024.