GANESHA H. R.; AITHAL P. S. Consumer Communication Deployment Tactics: An Integrated Framework for Lifestyle Brands and Retailers in India (CCF-LS) . International Journal of Applied Engineering and Management Letters (IJAEML), [S. l.], v. 4, n. 2, p. 01–21, 2020. Disponível em: https://srinivaspublication.com/journal/index.php/ijaeml/article/view/1. Acesso em: 3 jul. 2024.