TY - JOUR AU - Dsouza Prima Frederick, AU - Sujaya H. , AU - Meghana Salins, PY - 2022/05/31 Y2 - 2024/03/28 TI - Quantitative ABCD Analysis of Online Shopping JF - International Journal of Applied Engineering and Management Letters (IJAEML) JA - IJAEML VL - 6 IS - 1 SE - Articles DO - 10.47992/IJAEML.2581.7000.0139 UR - https://srinivaspublication.com/journal/index.php/ijaeml/article/view/1451 SP - 313-329 AB - <p><strong>Purpose: </strong><em>The central focus of the study is to study ABCD Analysis Framework for Online Shopping and determine the major affecting factor for Online Shopping.</em></p><p><strong>Design: </strong><em>Published scholarly articles were referred to understand the concept. The Focus group interaction method was used to analyze major affecting factors for Online Shopping</em>.</p><p><strong>Findings:</strong> <em>Results of the study found that among four factors, Advantages factor impacts more towards its prosperity. </em></p><p><strong>Originality: </strong><em>The paper contributes in understanding various affecting factors towards online shopping. </em></p><p><strong>Type of Paper: </strong><em>Empirical Analysis</em></p> ER -