Influencing Choice of Private Maritime University: Enrolment factors for cadets at Maritime Educational Institutions using Digital Marketing

Main Article Content

D. Rajasekar
Aithal P. S.

Abstract

Purpose: This study's goal was to identify the variables that affect cadet’s decisions in maritime educational institutions.


Design/Methodology/approach: One hundred cadets in the marine engineering programme has participated in the study as respondents. The study made use of the non-probability sample method and the Likert five scale evaluation. The self-administered questionnaire was created following validation by marine engineering experts. For gathering data, the questionnaire was emailed to the cadets. The T-Test was used to ascertain the elements that influenced cadets' university selection.


Findings: Most students polled and recommended that friends and family were among the most crucial considerations in determining which university they would attend.


Practical Implications: In general, all participant groups concurred that social media, particularly, Instagram, Facebook, and Snapchat, should be used more to raise awareness of university life and programmes.


Originality/Value: Higher education admission officers can better serve the demands of their schools by comprehending and utilising data on influencing elements in cadet’s decision-making in maritime educational institutions in order to raise enrolments while responding to reducing funds.


Type of Paper: Case Study.

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How to Cite
D. Rajasekar, & Aithal P. S. (2022). Influencing Choice of Private Maritime University: Enrolment factors for cadets at Maritime Educational Institutions using Digital Marketing. International Journal of Applied Engineering and Management Letters (IJAEML), 6(2), 264–270. https://doi.org/10.47992/IJAEML.2581.7000.0157
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