International Journal of Applied Engineering and Management Letters (IJAEML) Vol. 4, No. 1, 2020
#Paper 1, Vol. 4, No. 1, 2020, PP: 1-9
Behaviour Modification Model for Improving Social Capital and Fostering Eclectic Theories of Economics
DOI: http://doi.org/10.5281/zenodo.3707038.
Mathew C. D.1 & P. S. Aithal2
1Post Doctorate Fellow, Srinivas University, Mangalore, India & Adjunct Faculty in Management Studies, IIIT, Kottayam, India
E-mail: brincepmathew@gmail.com
E-mail: brincepmathew@gmail.com
2Vice Chancellor, Srinivas University, Mangalore, India
E-Mail: psaithal@gmail.com Date of Publication: 15-03-2020
#Paper 2, Vol. 4, No. 1, 2020, PP: 10-19
Experimental Investigation of Cannibalisation by Introducing a Global Brand Abreast Existing Indian Store Brand
DOI: http://doi.org/10.5281/zenodo.3707038.
H.R. Ganesha1, P.S. Aithal2, &P. Kirubadevi3
1Chief Executive Officer – Consulting Division, Gramss Retail Trading Private Limited, Bengaluru – 560078, India and Post-Doctoral Research Fellow, College of Management& Commerce, Srinivas University, Mangalore – 575001, India.
E-mail: hrganesha@yahoo.co.in
2Vice Chancellor, Srinivas University, Mangalore – 575001, India.
E-mail: psaithal@gmail.com
3Head of Category Management and Sourcing, Actoserba Active Wholesale Private Limited (Zivame), Bengaluru – 560038, India.
E-mail: spkirubadevi@yahoo.com Date of Publication: 27-04-2020
1Chief Executive Officer – Consulting Division, Gramss Retail Trading Private Limited, Bengaluru – 560078, India and Post-Doctoral Research Fellow, College of Management& Commerce, Srinivas University, Mangalore – 575001, India.
E-mail: hrganesha@yahoo.co.in
2Vice Chancellor, Srinivas University, Mangalore – 575001, India.
E-mail: psaithal@gmail.com
3Head of Category Management and Sourcing, Actoserba Active Wholesale Private Limited (Zivame), Bengaluru – 560038, India.
E-mail: spkirubadevi@yahoo.com Date of Publication: 27-04-2020
#Paper 3, Vol. 4, No. 1, 2020, PP: 20-40
Decentralized Discounting Framework: Insights from an Experiment
DOI: http://doi.org/10.5281/zenodo.3762879.
H.R. Ganesha1, P.S. Aithal2, &P. Kirubadevi3
1Chief Executive Officer – Consulting Division, Gramss Retail Trading Private Limited, Bengaluru – 560078, India and Post-Doctoral Research Fellow, College of Management& Commerce, Srinivas University, Mangalore – 575001, India.
E-mail: hrganesha@yahoo.co.in
2Vice Chancellor, Srinivas University, Mangalore – 575001, India.
E-mail: psaithal@gmail.com
3Head of Category Management and Sourcing, Actoserba Active Wholesale Private Limited (Zivame), Bengaluru – 560038, India.
E-mail: spkirubadevi@yahoo.com Date of Publication: 27-04-2020
1Chief Executive Officer – Consulting Division, Gramss Retail Trading Private Limited, Bengaluru – 560078, India and Post-Doctoral Research Fellow, College of Management& Commerce, Srinivas University, Mangalore – 575001, India.
E-mail: hrganesha@yahoo.co.in
2Vice Chancellor, Srinivas University, Mangalore – 575001, India.
E-mail: psaithal@gmail.com
3Head of Category Management and Sourcing, Actoserba Active Wholesale Private Limited (Zivame), Bengaluru – 560038, India.
E-mail: spkirubadevi@yahoo.com Date of Publication: 27-04-2020
#Paper 4, Vol. 4, No. 1, 2020, PP: 41-50
An Integrated Framework to Derive Optimal Number of Sales Personnel for a Retail Store
DOI: http://doi.org/10.5281/zenodo.3773886.
H.R. Ganesha1, P.S. Aithal2, &P. Kirubadevi3
1Chief Executive Officer – Consulting Division, Gramss Retail Trading Private Limited, Bengaluru – 560078, India and Post-Doctoral Research Fellow, College of Management& Commerce, Srinivas University, Mangalore – 575001, India.
E-mail: hrganesha@yahoo.co.in
2Vice Chancellor, Srinivas University, Mangalore – 575001, India.
E-mail: psaithal@gmail.com
3Head of Category Management and Sourcing, Actoserba Active Wholesale Private Limited (Zivame), Bengaluru – 560038, India.
E-mail: spkirubadevi@yahoo.com Date of Publication: 27-04-2020
1Chief Executive Officer – Consulting Division, Gramss Retail Trading Private Limited, Bengaluru – 560078, India and Post-Doctoral Research Fellow, College of Management& Commerce, Srinivas University, Mangalore – 575001, India.
E-mail: hrganesha@yahoo.co.in
2Vice Chancellor, Srinivas University, Mangalore – 575001, India.
E-mail: psaithal@gmail.com
3Head of Category Management and Sourcing, Actoserba Active Wholesale Private Limited (Zivame), Bengaluru – 560038, India.
E-mail: spkirubadevi@yahoo.com Date of Publication: 27-04-2020
#Paper 5, Vol. 4, No. 1, 2020, PP: 51-60
Influence of a New Brightener on Electrodeposition of Zn-Ni Alloy
DOI: http://doi.org/10.5281/zenodo.3773923.
Jyoti S. Kavirajwar1 &BasavannaS.2
1Department of Chemistry, The Oxford College of Engineering, Bangalore-560068, Karnataka, India
2Department of Chemistry, BTLInstitute of Technology and Mgt., Bangalore-560099, Karnataka, India
Email: drsbasavanna@gmail.com Date of Publication: 27-04-2020
1Department of Chemistry, The Oxford College of Engineering, Bangalore-560068, Karnataka, India
2Department of Chemistry, BTLInstitute of Technology and Mgt., Bangalore-560099, Karnataka, India
Email: drsbasavanna@gmail.com Date of Publication: 27-04-2020
#Paper 6, Vol. 4, No. 1, 2020, PP: 61-75
A Modified Conceptual Model to Improve Classroom Education with Cognitive Learning
DOI: http://doi.org/10.5281/zenodo.3773927.
Rajeshwari M.1,2& Krishna Prasad K.3
1Assistant Professor, St Philomena College, Puttur, Karnataka, India
2Research Scholar, College of Computer Science and Information Science, Srinivas University, Mangalore, India
3 College of Computer Science and Information Science, Srinivas University, Mangalore, India
Email: rajimuraleeedhar@spcputtur.org Date of Publication: 27-04-2020
1Assistant Professor, St Philomena College, Puttur, Karnataka, India
2Research Scholar, College of Computer Science and Information Science, Srinivas University, Mangalore, India
3 College of Computer Science and Information Science, Srinivas University, Mangalore, India
Email: rajimuraleeedhar@spcputtur.org Date of Publication: 27-04-2020
#Paper 7, Vol. 4, No. 1, 2020, PP: 76-92
Integrated Intelligent Education System using Adaptive IoT Technology
DOI: http://doi.org/10.5281/zenodo.3775328.
Vinayachandra1,2& Krishna Prasad K.3
1Research Scholar, College of Computer Science and Information Science, Srinivas University, Mangalore, India
2Assistant Professor, Dept of Computer Science, St Philomena College, Puttur, India
3College of Computer Science and Information Science, Srinivas University, Mangalore, India
E-mail: veeciashu@gmail.com Date of Publication: 30-04-2020
1Research Scholar, College of Computer Science and Information Science, Srinivas University, Mangalore, India
2Assistant Professor, Dept of Computer Science, St Philomena College, Puttur, India
3College of Computer Science and Information Science, Srinivas University, Mangalore, India
E-mail: veeciashu@gmail.com Date of Publication: 30-04-2020
#Paper 8, Vol. 4, No. 1, 2020, PP: 93-111
Literature Review of Applications of ICT on Solar Cold Chain
DOI: http://doi.org/10.5281/zenodo.3779806.
Krishna Prasad K.1, Vinayachandra2, Geetha Poornima K.2& Rajeshwari M.2
1Post Doctoral Fellow, College of Computer Science and Information Science, Srinivas University, Mangalore, India
2Research Scholar, College of Computer Science and Information Science, Srinivas University, Mangalore, India
E-mail:krishnaprasadkcci@srinivasuniversity.edu.in Date of Publication: 03-05-2020
1Post Doctoral Fellow, College of Computer Science and Information Science, Srinivas University, Mangalore, India
2Research Scholar, College of Computer Science and Information Science, Srinivas University, Mangalore, India
E-mail:krishnaprasadkcci@srinivasuniversity.edu.in Date of Publication: 03-05-2020
#Paper 9, Vol. 4, No. 1, 2020, PP: 112-130
An Integrated Solution for Solar Cold Chain Portfolio Management using Internet of Things
DOI: http://doi.org/10.5281/zenodo.3780575
Krishna Prasad K.1, Vinayachandra2, Geetha Poornima K.2& Rajeshwari M.2
1Post Doctoral Fellow, College of Computer Science and Information Science, Srinivas University, Mangalore, India
2Research Scholar, College of Computer Science and Information Science, Srinivas University, Mangalore, India
E-mail:krishnaprasadkcci@srinivasuniversity.edu.in Date of Publication: 03-05-2020
1Post Doctoral Fellow, College of Computer Science and Information Science, Srinivas University, Mangalore, India
2Research Scholar, College of Computer Science and Information Science, Srinivas University, Mangalore, India
E-mail:krishnaprasadkcci@srinivasuniversity.edu.in Date of Publication: 03-05-2020
#Paper 10, Vol. 4, No. 1, 2020, PP: 131-141
Literature Review on Social Opportunities for the Solar Cold Chain System in India-An Exploratory Study
DOI: http://doi.org/10.5281/zenodo.3795740.
Pradeep M. D.1 & Laveena D’Mello2
1Assistant Professor, College of Social Sciences & Humanities, Srinivas University, Mangaluru, Karnataka, India.
Email: pradeepmd.cssh@srinivasuniversity.edu.in
2 Dean, College of Social Sciences and Humanities, Srinivas Univrsity, Mangaluru, Karnataka, India. Date of Publication: 07-05-2020
1Assistant Professor, College of Social Sciences & Humanities, Srinivas University, Mangaluru, Karnataka, India.
Email: pradeepmd.cssh@srinivasuniversity.edu.in
2 Dean, College of Social Sciences and Humanities, Srinivas Univrsity, Mangaluru, Karnataka, India. Date of Publication: 07-05-2020
#Paper 11, Vol. 4, No. 1, 2020, PP: 142-155
Blockchain as a Disruptive Technology in Healthcare and Financial Services - A Review based Analysis on Current Implementations
DOI: http://doi.org/10.5281/zenodo.3822463.
Bhuvana R.1, Madhushree L. M.1& P. S. Aithal2
1Research Scholar, College of Management & Commerce, Srinivas University, Mangalore – India
2Professor, College of Management & Commerce, Srinivas University, Mangalore – India
E-mail: bhuvanareddy08@gmail.com Date of Publication: 12-05-2020
1Research Scholar, College of Management & Commerce, Srinivas University, Mangalore – India
2Professor, College of Management & Commerce, Srinivas University, Mangalore – India
E-mail: bhuvanareddy08@gmail.com Date of Publication: 12-05-2020
#Paper 12, Vol. 4, No. 1, 2020, PP: 156-171
Consumer Affordability in Tier-1, Tier-2 and Tier-3 Cities of India – An Empirical Study
DOI: http://doi.org/10.5281/zenodo.3822509.
H. R. Ganesha1, P. S. Aithal2, & P. Kirubadevi3
1Chief Executive Officer – Consulting Division, Gramss Retail Trading Private Limited, Bengaluru – 560078, India and Post-Doctoral Research Fellow, College of Management& Commerce, Srinivas University, Mangalore – 575001, India.
OrcidID: 0000-0002-5878-8844; E-mail: hrganesha@yahoo.co.in
2Vice Chancellor, Srinivas University, Mangalore – 575001, India.
OrcidID: 0000-0002-4691-8736;
E-mail: psaithal@gmail.com
3Head of Category Management and Sourcing, Actoserba Active Wholesale Private Limited (Zivame), Bengaluru – 560038, India.
E-mail: spkirubadevi@yahoo.com Date of Publication: 12-05-2020
1Chief Executive Officer – Consulting Division, Gramss Retail Trading Private Limited, Bengaluru – 560078, India and Post-Doctoral Research Fellow, College of Management& Commerce, Srinivas University, Mangalore – 575001, India.
OrcidID: 0000-0002-5878-8844; E-mail: hrganesha@yahoo.co.in
2Vice Chancellor, Srinivas University, Mangalore – 575001, India.
OrcidID: 0000-0002-4691-8736;
E-mail: psaithal@gmail.com
3Head of Category Management and Sourcing, Actoserba Active Wholesale Private Limited (Zivame), Bengaluru – 560038, India.
E-mail: spkirubadevi@yahoo.com Date of Publication: 12-05-2020
#Paper 13, Vol. 4, No. 1, 2020, PP: 172-183
Cloud Service Providers: An Analysis of Some Emerging Organizations and Industries
DOI: http://doi.org/10.5281/zenodo.3841654.
P. K. Paul1, P. S. Aithal2,Ricardo Saavedra3, Bashiru Aremu4,&Pappachan Baby5
1Executive Director, MCIS, Department of CIS, Information Scientist (Offg.), RaiganjUniversity, India-733134
2Vice Chancellor, Srinivas University, Karnataka-574 146
3Director & Chair, International Inter-University Programs, Azteca University, México, America
4Vice Chancellor, Crown University, Intl. Chartered Inc. (CUICI) Argentina Campus, South America-CP: 9400
5Head (Asian Region), Ballsbridge University, Dominica, North America-11019
Email: pkpaul.infotech@gmail.com Date of Publication: 25-05-2020
1Executive Director, MCIS, Department of CIS, Information Scientist (Offg.), RaiganjUniversity, India-733134
2Vice Chancellor, Srinivas University, Karnataka-574 146
3Director & Chair, International Inter-University Programs, Azteca University, México, America
4Vice Chancellor, Crown University, Intl. Chartered Inc. (CUICI) Argentina Campus, South America-CP: 9400
5Head (Asian Region), Ballsbridge University, Dominica, North America-11019
Email: pkpaul.infotech@gmail.com Date of Publication: 25-05-2020
#Paper 14, Vol. 4, No. 1, 2020, PP: 184-190
Biocompatible Maghemite Nanoparticles Compatibilization of GG/CMC Blends in Aqueous Solution
DOI: http://doi.org/10.5281/zenodo.3843175.
Bhavya M. S.1, Sudhanva Narayana K. S.2, Savitha M. B.3& Prasad P.4
1Research Scholar, Nano Science and Technology, College of Engineering and Technology, Srinivas University, Mangalore, India
2Student, Department of Nano Technology, Srinivas Institute of Technology, Mangalore, India
3Department of Chemistry and Research Centre, Sahyadri College of Engineering and Management, Adyar, Mangalore, India
4Department of Nano Technology, Srinivas Institute of Technology, Mangalore, India.
Email: hodnanotechsit@gmail.com Date of Publication: 25-05-2020
1Research Scholar, Nano Science and Technology, College of Engineering and Technology, Srinivas University, Mangalore, India
2Student, Department of Nano Technology, Srinivas Institute of Technology, Mangalore, India
3Department of Chemistry and Research Centre, Sahyadri College of Engineering and Management, Adyar, Mangalore, India
4Department of Nano Technology, Srinivas Institute of Technology, Mangalore, India.
Email: hodnanotechsit@gmail.com Date of Publication: 25-05-2020
#Paper 15, Vol. 4, No. 1, 2020, PP: 191-218
Integrated Marketing Mix Framework for Baby Care Retailing in India
DOI: http://doi.org/10.5281/zenodo.3890290.
H. R. Ganesha1, P. S. Aithal2, & P. Kirubadevi3
1Chief Executive Officer – Consulting Division, Gramss Retail Trading Private Limited, Bengaluru – 560078, India and Post-Doctoral Research Fellow, College of Management& Commerce, Srinivas University, Mangalore – 575001, India. OrcidID: 0000-0002-5878-8844;E-mail: hrganesha@yahoo.co.in
2Vice Chancellor, Srinivas University, Mangalore – 575001, India.
OrcidID: 0000-0002-4691-8736; E-mail: psaithal@gmail.com
3Head of Category Management and Sourcing, Actoserba Active Wholesale Private Limited (Zivame), Bengaluru – 560038, India. OrcidID: 0000-0003-2291-8448; E-mail: spkirubadevi@yahoo.com Date of Publication: 10-06-2020
1Chief Executive Officer – Consulting Division, Gramss Retail Trading Private Limited, Bengaluru – 560078, India and Post-Doctoral Research Fellow, College of Management& Commerce, Srinivas University, Mangalore – 575001, India. OrcidID: 0000-0002-5878-8844;E-mail: hrganesha@yahoo.co.in
2Vice Chancellor, Srinivas University, Mangalore – 575001, India.
OrcidID: 0000-0002-4691-8736; E-mail: psaithal@gmail.com
3Head of Category Management and Sourcing, Actoserba Active Wholesale Private Limited (Zivame), Bengaluru – 560038, India. OrcidID: 0000-0003-2291-8448; E-mail: spkirubadevi@yahoo.com Date of Publication: 10-06-2020
#Paper 16, Vol. 4, No. 1, 2020, PP: 219-225
Investigation on γ-Fe2O3 Nanoparticles Compatibilization on Guar Gum/poly(vinyl alcohol) Blends
DOI: http://doi.org/10.5281/zenodo.3890299.
Bhavya M. S.1, Athira Lakshmanan P.2, Sudhanva Narayana K. S.2, Savitha M. B.3 & Prasad P.4
1Research Scholar, Nano Science and Technology, College of Engineering and Technology, Srinivas University, Mangalore, India
2Student, Department of Nano Technology, Srinivas Institute of Technology, Mangalore, India
3Department of Chemistry and Research Centre, Sahyadri College of Engineering and Management, Adyar, Mangalore, India
4Department of Nano Technology, Srinivas Institute of Technology, Mangalore, India.
Email: hodnanotechsit@gmail.com Date of Publication: 10-06-2020
1Research Scholar, Nano Science and Technology, College of Engineering and Technology, Srinivas University, Mangalore, India
2Student, Department of Nano Technology, Srinivas Institute of Technology, Mangalore, India
3Department of Chemistry and Research Centre, Sahyadri College of Engineering and Management, Adyar, Mangalore, India
4Department of Nano Technology, Srinivas Institute of Technology, Mangalore, India.
Email: hodnanotechsit@gmail.com Date of Publication: 10-06-2020
#Paper 17, Vol. 4, No. 1, 2020, PP: 226-242
Solar Cold Chain Optimization Research – An Integrated Multidisciplinary Project Agenda
DOI: http://doi.org/10.5281/zenodo.3901376.
P. S. Aithal1, Richard Grice2 & Mike Dillon3
1Professor, College of Management & Commerce, Srinivas University, Mangalore – 575 001, India
E-mail:psaithal@srinivasgroup.com ;
2Managing Director, Nebula Consultancy, Grimsby, U. K.
E-mail:rjg66@icloud.com ;
3CEO, Institute of Productivity, Grimsby, U.K.
E-mail:mike@instituteofproductivity.com Date of Publication: 20-06-2020
1Professor, College of Management & Commerce, Srinivas University, Mangalore – 575 001, India
E-mail:psaithal@srinivasgroup.com ;
2Managing Director, Nebula Consultancy, Grimsby, U. K.
E-mail:rjg66@icloud.com ;
3CEO, Institute of Productivity, Grimsby, U.K.
E-mail:mike@instituteofproductivity.com Date of Publication: 20-06-2020
#Paper 18, Vol. 4, No. 1, 2020, PP: 243-256
Environmental Informatics: Educational Opportunities at Bachelors level - International Context and Indian Potentialities
DOI: http://doi.org/10.5281/zenodo.3911596.
P. K. Paul1, A. Bhuimali2,P. S. Aithal3,Tiwary K.S.4, &RipuRanjan Sinha5
1 Executive Director, MCIS, Department of CIS, Raiganj University, India
2Vice Chancellor, Raiganj University (RGU), West Bengal, India
3Vice Chancellor, Srinivas University, Karnataka, India
4Dean (Science & Management), Raiganj University (RGU), West Bengal, India
5 Pro Vice Chancellor (Asian Region), Commonwealth Vocational University, Kingdom of Tonga, Oceania
Email: pkpaul.infotech@gmail.com Date of Publication: 30-06-2020
1 Executive Director, MCIS, Department of CIS, Raiganj University, India
2Vice Chancellor, Raiganj University (RGU), West Bengal, India
3Vice Chancellor, Srinivas University, Karnataka, India
4Dean (Science & Management), Raiganj University (RGU), West Bengal, India
5 Pro Vice Chancellor (Asian Region), Commonwealth Vocational University, Kingdom of Tonga, Oceania
Email: pkpaul.infotech@gmail.com Date of Publication: 30-06-2020
#Paper 19, Vol. 4, No. 1, 2020, PP: 257-278
Organizing the Unorganized Lifestyle Retailers in India: An Integrated Framework
DOI: http://doi.org/10.5281/zenodo.3925840.
H. R. Ganesha1, & P.S. Aithal2
1Chief Executive Officer – Consulting Division, Gramss Retail Trading Private Limited, Bengaluru – 560078, India and Post-Doctoral Research Fellow, College of Management & Commerce, Srinivas University, Mangalore – 575001, India.
OrcidID: 0000-0002-5878-8844; E-mail: hrganesha@yahoo.co.in
2Vice Chancellor, Srinivas University, Mangalore – 575001, India.
E-mail: psaithal@gmail.com Date of Publication: 30-06-2020
1Chief Executive Officer – Consulting Division, Gramss Retail Trading Private Limited, Bengaluru – 560078, India and Post-Doctoral Research Fellow, College of Management & Commerce, Srinivas University, Mangalore – 575001, India.
OrcidID: 0000-0002-5878-8844; E-mail: hrganesha@yahoo.co.in
2Vice Chancellor, Srinivas University, Mangalore – 575001, India.
E-mail: psaithal@gmail.com Date of Publication: 30-06-2020
#Paper 20, Vol. 4, No. 1, 2020, PP: 279-302
Measuring the True Potential of Lifestyle Brands in India: A Firm-Level Scale for Existing and Potential Investors - (FL-LBSi)
DOI: http://doi.org/10.5281/zenodo.3929175.
H. R. Ganesha1, & P.S. Aithal2
1Chief Executive Officer – Consulting Division, Gramss Retail Trading Private Limited, Bengaluru – 560078, India and Post-Doctoral Research Fellow, College of Management & Commerce, Srinivas University, Mangalore – 575001, India.
OrcidID: 0000-0002-5878-8844; E-mail: hrganesha@yahoo.co.in
2Vice Chancellor, Srinivas University, Mangalore – 575001, India.
E-mail: psaithal@gmail.com Date of Publication: 30-06-2020
1Chief Executive Officer – Consulting Division, Gramss Retail Trading Private Limited, Bengaluru – 560078, India and Post-Doctoral Research Fellow, College of Management & Commerce, Srinivas University, Mangalore – 575001, India.
OrcidID: 0000-0002-5878-8844; E-mail: hrganesha@yahoo.co.in
2Vice Chancellor, Srinivas University, Mangalore – 575001, India.
E-mail: psaithal@gmail.com Date of Publication: 30-06-2020
#Paper 21, Vol. 4, No. 1, 2020, PP: 303-322
Retailing Performance Evaluation Scale for Indian Brick-and-Mortar Lifestyle Retailers (LSRS-b)
DOI: http://doi.org/10.5281/zenodo.3966232.
H. R. Ganesha1, & P.S. Aithal2
1Chief Executive Officer – Consulting Division, Gramss Retail Trading Private Limited, Bengaluru – 560078, India and Post-Doctoral Research Fellow, College of Management & Commerce, Srinivas University, Mangalore – 575001, India.
OrcidID: 0000-0002-5878-8844; E-mail: hrganesha@yahoo.co.in
2Vice Chancellor, Srinivas University, Mangalore – 575001, India.
E-mail: psaithal@gmail.com Date of Publication: 30-06-2020
1Chief Executive Officer – Consulting Division, Gramss Retail Trading Private Limited, Bengaluru – 560078, India and Post-Doctoral Research Fellow, College of Management & Commerce, Srinivas University, Mangalore – 575001, India.
OrcidID: 0000-0002-5878-8844; E-mail: hrganesha@yahoo.co.in
2Vice Chancellor, Srinivas University, Mangalore – 575001, India.
E-mail: psaithal@gmail.com Date of Publication: 30-06-2020