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International Journal of Applied Engineering and Management Letters (IJAEML) Vol. 2, Issue 1, 2018

#Paper 1, Vol. 2, Issue 1, 2018, PP: 1-30

Employability Skill traits Management Quotient ESMQ - A Conceptual Model Proposal

DOI: http://dx.doi.org/10.5281/zenodo.1156138

A. V. Narula1, & Dr. P. S. Aithal2

1,2Srinivas Institute of Management Studies, Srinivas University, Mangalore – 575 001, India

Corresponding Author E-mail : ajayvnarula@gmail.com                   Date of Publication : 20-01-2018

Abstract

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#Paper 2, Vol. 2, Issue 1, 2018, PP: 31-42

A Transformed Model of Brand-building for B-schools: An Indian Perspective

DOI: http://dx.doi.org/10.5281/zenodo.1175948

Anumesh Kariappa

Srinivas Institute of Management Studies, Srinivas University, Mangalore – 575 001, India

Corresponding Author E-mail : anumesh5@rediffmail.com                   Date of Publication : 19-02-2018

Abstract

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#Paper 3, Vol. 2, Issue 1, 2018, PP: 43-63

Literature Review of Impact of Branding on Base of the Pyramid Markets with Special Reference to India

DOI: http://dx.doi.org/10.5281/zenodo.1189047

Keerthan Raj1, & Dr. P. S. Aithal2
1Research Scholar, Srinivas Institute of Management Studies, Srinivas University,
Mangalore – 575001, INDIA

2Srinivas Institute of Management Studies, Srinivas University, Mangalore – 575 001, India

Corresponding Author E-mail : 2keerthanraj@gmail.com                   Date of Publication : 06-03-2018

Abstract

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#Paper 4, Vol. 2, Issue 1, 2018, PP: 64-71

Approaches to Confidence Building as a Primary Objective in Postgraduate Degree Programmes

DOI: http://dx.doi.org/10.5281/zenodo.1205185

P. S. Aithal1&P. M. Suresh Kumar2

1,2Srinivas Institute of Management Studies, Srinivas University, Mangalore – 575 001, India

Corresponding Author E-mail : psaithal@gmail.com                   Date of Publication : 22-03-2018

Abstract

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#Paper 5, Vol. 2, Issue 1, 2018, PP: 72-81

The Significance of Big Data for the Base of the Pyramid Segment

DOI: http://dx.doi.org/10.5281/zenodo.1253705

Keerthan Raj1, & Dr. P. S. Aithal2
1Research Scholar, Srinivas Institute of Management Studies, Srinivas University,
Mangalore – 575001, INDIA

2Srinivas Institute of Management Studies, Srinivas University, Mangalore – 575 001, India

Corresponding Author E-mail : 2keerthanraj@gmail.com                   Date of Publication : 26-05-2018

Abstract

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#Paper 6, Vol. 2, Issue 1, 2018, PP: 82-95

Online E-Campus Recruitment Process of Berger Paints India Ltd.

DOI: http://dx.doi.org/10.5281/zenodo.1302767

Varun Shenoy1, P. S. Aithal2& Ramesh Pai A.3

1,2,3Srinivas Institute of Management Studies, Srinivas University, Mangalore – 575 001, India

Corresponding Author E-mail : varun_shenoy@rediffmail.com                    Date of Publication : 30-06-2018

Abstract

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