International Journal of Applied Engineering and Management Letters (IJAEML) Vol. 2, No. 1, 2018
#Paper 1, Vol. 2, No. 1, 2018, PP: 1-30
Employability Skill traits Management Quotient [ESMQ] - A Conceptual Model Proposal
DOI: http://dx.doi.org/10.5281/zenodo.1156138.
A.V. Narula1 & P. S. Aithal2
1,2Srinivas University, College of Business Management and Commerce, Mangalore-575 001, INDIA
E-Mail: ajayvnarula@gmail.com, psaithal@gmail.com Date of Publication: 20-01-2018
1,2Srinivas University, College of Business Management and Commerce, Mangalore-575 001, INDIA
E-Mail: ajayvnarula@gmail.com, psaithal@gmail.com Date of Publication: 20-01-2018
#Paper 2, Vol. 2, No. 1, 2018, PP: 31-42
A Transformed Model of Brand-building for B-schools: An Indian Perspective
DOI: http://dx.doi.org/10.5281/zenodo.1175978.
Anumesh Kariappa
1,2Srinivas University, College of Business Management and Commerce, Mangalore-575 001, INDIA
E-Mail: anumesh5@rediffmail.com Date of Publication: 19-02-2018
1,2Srinivas University, College of Business Management and Commerce, Mangalore-575 001, INDIA
E-Mail: anumesh5@rediffmail.com Date of Publication: 19-02-2018
#Paper 3, Vol. 2, No. 1, 2018, PP: 43-63
Literature Review of Impact of Branding on Base of the Pyramid Markets with Special Reference to India
DOI: http://dx.doi.org/10.5281/zenodo.1189047.
Keerthan Raj1 & P. S. Aithal2
1Research Scholar, Srinivas Institute of Management Studies, Srinivas University, Mangalore – 575001, INDIA
2Srinivas Institute of Management Studies, Srinivas University. Mangalore-575 001, INDIA
E-Mail: 2keerthanraj@gmail.com Date of Publication: 06-03-2018
1Research Scholar, Srinivas Institute of Management Studies, Srinivas University, Mangalore – 575001, INDIA
2Srinivas Institute of Management Studies, Srinivas University. Mangalore-575 001, INDIA
E-Mail: 2keerthanraj@gmail.com Date of Publication: 06-03-2018
#Paper 4, Vol. 2, No. 1, 2018, PP: 64-71
Approaches to Confidence Building as a Primary Objective in Postgraduate Degree Programmes
DOI: http://dx.doi.org/10.5281/zenodo.1205185.
P. S. Aithal1 & P. M. Suresh Kumar2
1,2Srinivas Institute of Management Studies, Srinivas University. Mangalore-575 001, INDIA.
E-Mail: psaithal@gmail.com Date of Publication: 22-03-2018
1,2Srinivas Institute of Management Studies, Srinivas University. Mangalore-575 001, INDIA.
E-Mail: psaithal@gmail.com Date of Publication: 22-03-2018
#Paper 5, Vol. 2, No. 1, 2018, PP: 72-81
The Significance of Big Data for the Base of the Pyramid Segment
DOI: http://dx.doi.org/10.5281/zenodo.1253705.
Keerthan Raj & P. S. Aithal
Srinivas Institute of Management Studies, Srinivas University, Mangalore-575 001, INDIA.
E-Mail: 2keerthanraj@gmail.com Date of Publication: 26-05-2018
Srinivas Institute of Management Studies, Srinivas University, Mangalore-575 001, INDIA.
E-Mail: 2keerthanraj@gmail.com Date of Publication: 26-05-2018
#Paper 6, Vol. 2, No. 1, 2018, PP: 82-95
Online E-Campus Recruitment Process of Berger Paints India Ltd.
DOI: http://dx.doi.org/10.5281/zenodo.1302767.
Varun Shenoy1, P. S. Aithal2 & Ramesh Pai A.3
1, 2, 3 Srinivas Institute of Management Studies, Srinivas University, Mangalore – 575 001, India
E-Mail: varun_shenoy@rediffmail.com Date of Publication: 30-06-2018
1, 2, 3 Srinivas Institute of Management Studies, Srinivas University, Mangalore – 575 001, India
E-Mail: varun_shenoy@rediffmail.com Date of Publication: 30-06-2018